Earning Management Is It Good or Not - 1167 Words

Earning management is good or not? Introdcution This essay is to examine whether earning management is it good or bad. Though there is so many debate about whether it should be accepted to be good rather than bad, however, this essay will explain the both side of earnings management. Earnings management reduces the quality of financial reporting, it can interfere with the resource allocation in the economy and can bring adverse consequences to the financial market. This essay analyses both, causes and motives of earnings management as well as possible remedies. Therefore, it is not surprising that market participants, legislators, regulators, and academics are concerned with the need to control financial reporting abuses. The†¦show more content†¦Therefore, it is reasonable to assume that earnings restatement firms can be characterized as firms who knowingly and intentionally engaged in earnings manipulation. Financial Reporting Perspective Based on Hanna (1999) article in CA magazine review, important point to get across from this article is that management is tempted to provide excessive unusual, non-recurring and extraordinary charges, to put future earnings in the bank. Furthermore, these future earnings are buried in operations. This makes it difficult for investors to diagnose the reasons for subsequent earnings increases. Investors and analysts look to core earnings, ignoring extraordinary and non-recurring items Implies manager not penalized for non-core charges, such as write-downs, provisions for restructuring. But current non-core charges increase core earnings in future years, through lower amortization and absorption of future costs. As a result, managers tempted to ―overdose on non-core charges, thereby putting earnings ―in the bank also called cookie jar accounting. Conclusions The concept of the earnings management is difficult to define and very subjective to decide. I believe that earnings management not only due to violation of GAAP but also aggressively choose GAAP method that are considered as earnings management. This broad definition may discourage earnings management and benefitShow MoreRelatedEarning Management1159 Words   |  5 PagesEarning management is good or not? Introdcution This essay is to examine whether earning management is it good or bad. Though there is so many debate about whether it should be accepted to be good rather than bad, however, this essay will explain the both side of earnings management. Earnings management reduces the quality of financial reporting, it can interfere with the resource allocation in the economy and can bring adverse consequences to the financial market. This essay analyses both, causesRead MoreSatyam Scandal1623 Words   |  7 PagesSATYAM SCANDAL I. Analyze the case and respond to the following questions: (a) Discuss the earnings management techniques employed by the management of Satyam. In this case of Satyam, I can conclude that the obvious technique employed by the said management are: 1. â€Å"Big Bet on The Future†. When an acquisition occurs, the company acquiring the other is said to have made a big bet on the future. As refer to this case, Ramalingam Raju the Chairman of Satyam Computer Services LtdRead MoreEarnings Management Essay1007 Words   |  5 Pagesevidences of managers manipulating the earnings for various reasons. â€Å"Earnings management is the choice by a manager of accounting policies, or real actions, affecting earnings so as to achieve some specific reported earnings objective† (Scott, 2012, p. 423). Managers play an important role in the company because they have control over the accounting policies, thus, the managers can manipulate the income. There are different viewpoints about earnings management. Some people think it will protectRead MoreFar 600 Case Study-Jim Essay754 Words   |  4 Pageswhich is to accelerate the production and shipment of a large order to Imperial, in my opinion Jim proposal is a good earning management because under literature, Scott 2000, state that there are two type of efficient earning management and opportunistic earning management. While for this proposal it falls under efficient earning management. This is because Jim is trying to improve earnings informativeness in communicating private information. Jim is trying to accelerate the production and shipmentRead MoreThe Relationship Between Accounting Responsibility Of Real Earnings Management1036 Words   |  5 PagesHence, the negative impacts of earnings management and accusing earnings management as one of the main reason of last decade financial scandals have forced accounting setters and financial regulators to provide solutions and initiatives for hindering earnings management. However, most of the attempts have failed, since earnings managements researchers found that managers still can achieve their earnings management objectives, through manipulating real activities. So it is more useful to examine theRead MoreMidterm Exam Accounting 598 Part 11 464 Words   |  6 PagesPart 1 1. Earnings management issues are a primary focus of the SEC. 1a. One potential goal of earnings management is income smoothing. Briefly discuss why income smoothing might be a goal of management, including a discussion of incentives to smooth income. What techniques might be used to accomplish income smoothing beyond the selection of depreciation and inventory costing alternatives? Understandably, there are a variety of ways in which a company can manage their earnings, and if accomplishedRead MoreEssay on Ethics of Earnings Management784 Words   |  4 PagesI enjoyed the conversation on GAAP and earnings management relating to the case â€Å"Be Careful What You Wish For: From the Middle†. The conversation was brief, but got me thinking on the ethics of earnings management. GAAP accounting is to reflect in good faith the company’s actual financial status and present reality as is. It is not to present a manipulated set of numbers that paint a pretty picture. GAAP requires recording of revenue when there is persuasive evidence of an arrangement, assuranceRead MoreFraud Cases have Put Earnings Management back in the Spotlight778 Words   |  3 PagesDechow, 1995, Healy and Wahlen, 1999). Although earnings management is not a new phenomenon, the emerging of the fraud cases such as Enron, Lehman Brothers, and other instances of financial fraud have again put this topic in the spotlight. Emerging concerns over earnings management have led to new disclosure requirements and the implementation of corporate good governance codes such as the Sarabanes Oxly Act (SOX), tabaksblat and other corporate good governance codes to reduce this phenomenon withinRead MoreFnt1 Memo Example1345 Words   |  6 Pages|Sound Investment, Inc.| Memo To: Brian Little, President/CEO of Durable Home Goods From: , President/CEO Sound Investment, Inc. Date: 6/25/2011 Re: Durable Home Goods Brian, Attached you will find my analysis of Durable Home Goods (DHG) for fiscal year 11 and my insights on some of your strengths, weaknesses, and opportunities to drive topline sales in 2012. Current Ratio The current ratio is an indication of a company’s ability to pay current liabilities with current assets. The formulaRead MoreLilly s Long Term Debt Ratio1496 Words   |  6 Pagesto be good, its total debt-to-equity ratio, which is much more comprehensive, is above the reasonable limit and indicates that the firm has more debt than equity. Thus, weakening its long-term financial position. Summary of Firm-level Inherent Risks The following factors could either increase or decrease firm-level inherent risks for Lilly’s 2011 audit: †¢ A fall in earnings and other key statistics such as ROA, ROE and Gross Profit Margin generally increases inherent risk due to management incentives

Argumentative Essay On Animal Testing - 1485 Words

Exposed to radiation. Injected with damaging substances. Forced to inhale toxic gases. This is just a couple examples of the pain and suffering animals go through while being experimented on. Experimentation can be defined as a process that performs a scientific procedure that usually takes place in the lab to dictate something. Animal experimentation is unethical because of the many terrible tests conducted, it’s cruel, animals are equivalent to humans, and it’s not necessary. Animal testing has been around for a long time. Going all the way back to 384 - 322 BC, an early Greek physician scientist named Aristotle experimented on live animals. Then moving to 129 - 199/217 AD, a Greek physician in Rome named Galen was a huge part in†¦show more content†¦In the Biomedical Primate Research Center labs, their test monkeys are tranquilized to make it appear like they are relaxed and don’t experience any pain. While the monkeys can’t move due to being anesthetized, researchers inject diseases into the monkey’s eyelid. That way they can view and observe the reaction the monkey has to the disease at all times. Once the disease is positive in the monkey’s system, they are thrown into a small individual cage (â€Å"Experimenting on Animals: Inside The Monkey Lab†). This experiment isn’t even one of the most cruel and gruesome ones conducted. No anesthetic is given to animals in 70% of carried experiments, and in the United Kingdom, 62% of licenses issued by the government allowed animals to face moderate to severe suffering. Animal testing can lead to mentally ill animals, especially when they’re treated inhumanely. These animals are locked up in small cages in laboratories right now, wishing they were free. Neurotic behavior develops in these animals. Such as; spinning around in circles, pulling out their own fur, biting themselves, and rocking back and forth. More than 100 million an imals have suffered and died from cosmetic, drug, and food tests. An exact number of animals is hard to find because the Animal Welfare Act does not include the number of mice, rats, birds, and cold-blooded animals in their death count. These animals make up 99% of animals that areShow MoreRelatedArgumentative Essay On Animal Testing1189 Words   |  5 PagesAnimal Experimentation Animal experimentation has become a common practice among scientists around the world for various purposes, specifically including the improvement of human lives. With this in mind, to what lengths are we willing to go far enough to realize that animal experimentation is costing us our own humanity and compassion to the world around us? In the United States alone, there are over 100 million animals that are burned, crippled, or killed during in vivo studies in laboratoriesRead MoreArgumentative Essay On Animal Testing756 Words   |  4 PagesAnimal Testing Animals all over the world are being mistreated and abused, what have we done to help them? Over many years animal testing has developed life saving techniques. Though it has taken the lives of over 2.6 million animals lives just in the us alone. Animal testing is a growing issue throughout the entire world, not only is it affecting the lives of the animals, but the people who use the products too. It may not physically be hurting them, but more so emotionally. The moral issue is thatRead MoreArgumentative Essay On Animal Testing859 Words   |  4 Pagessciences is the use non-human test subjects by medical research institutions. Animals used for experimentation can provide extremely important information due to their physical and genetic similarities to humans. The tradeoff to furthering the field of medical science is that often times these experiments result in pain, suffering, and death of the test subjects. This raises serious ethical and moral questions about the use of animal experimentation. It is a matter of serious debate as to whether the useRead MoreArgumentative Essay On Animal Testing1154 Words   |  5 PagesMost people are aware that animals are used for testing on many different products such as food, drugs, and cosmetics. Animals are used for testing on these different products before they are released to humans to ensure it’s safe for human use, the reason animals are used such as rats and chimps is because they share about 99% of the same DNA as us humans. Many medical breakthroughs have happened because of the use of animal testing, according to the California Biomedical Research Association, â€Å"nearlyRead MoreArgumentative Essay On Animal Testing1834 Words   |  8 PagesAnimals are used by scientists to develop research for new medications and experiments daily. The Humane Society is working to decrease the use of animals in laboratories by promoting the a dvancement of affective alternative approaches. Animal testing provides a useful model for treatments of diseases and possible cures. According to the US-based foundation of Biomedical Research, animal testing has made a major advance within the last century- for veterinary health and humans. The practice of usingRead MoreArgumentative Essay822 Words   |  4 PagesArgumentative Essay The function of an argumentative essay is to show that your assertion (opinion, theory, and hypothesis) about some phenomenon or phenomena is correct or more truthful than others. The art of argumentation is not an easy skill to acquire. Many people might think that if one simply has an opinion, one can argue it successfully, and these folks are always surprised when others dont agree with them because their logic seems so correct. Argumentative writing is the act of formingRead MoreSave Animals. Say No to Animal Testing!1390 Words   |  6 PagesArgumentative essay: Save animals. Say no to animal testing! Nowadays, it is a well-known fact that many companies test their products like cosmetics and medicines with animals before production to check their products ’safety and quality. A huge amount of animals are used in research purpose every year. Is it right for human beings to sacrifice millions of animals for testing purpose? Should animal testing be banned? Animal testing is a controversial issue and there is a heated debated about prosRead MoreAnimal Testing And Its Morality1283 Words   |  6 PagesARGUMENTATIVE ESSAY Every year in the United States of America more than 100 million helpless animals will suffer and die from malicious chemical, drug, food, and cosmetics tests. Rabbits, Cats, birds, reptiles and amphibians are not covered by the minimal protections of the Animal Welfare Act, so they go unnoticed towards the millions of sufferers. Millions of rodents, birds, rabbits, primates, felines, canines, and other types of animals are locked inside barren cages in laboratories acrossRead MoreWriting and Research Paper2935 Words   |  12 PagesGrade Percentages Essay #1: (10%) 500 word personal memoir on childhood and family, or a sense of place Essay #2: (10%) 750 argument essay: gender roles Essay #3: (25%) 1,000 word researched and documented argumentative/persuasive Essay Essay # 4 (10%) Mid-term: Critical Analysis Essay #5: (15%) 500 word Critical analysis Essay/ oral presentation Essay # 6: (10%) Final: in-class essay Other grades: Read MoreEssay about The Morals and Ethics of Genetic Engineering3310 Words   |  14 Pagesincrease pest resistance, but have not been found to be dangerous to humans. Although these proteins are capable of killing many insects, they have no dangerous side effects for Mammalia or birds, as well, meaning not only safety for humans but for animals in their natural environments as well. This gives them a biological ability to deter pests and reduces the need for chemical pesticides that persist in the environment and cause damage long after they have been applied. I chose to include it to the

Factors of Organizational Change-Free-Samples-Myassignmenthelp.com

Question: Critically analyse the arguments with respect to the difficulties inherent in conceiving, planning and implementing a change within an organisation. Which ideas appear most useful to the change agent and why? Answer: Introduction The following essay discusses the various aspects of the organizational change and behavior. It addresses the articles that have been provided for the factors of organizational change. The organizational change is considered to be a very complicated process and it requires an insight into understanding the things that have been discussed in those articles. The organizational change requires many things that will be discussed in the following sections. There are certain ideas that could be seen as very effective in the case of the organizational change. The change process will be implemented after several steps indeed. This will be helpful for the entire process as the change agents are very important in this context. The most useful change agent would be discussed in this matter as well. The impact of organizational change Just like the human beings, the organizations would have to change from time to time as well (Benn, Edwards and Williams 2014). The organizations always search for the different ways on how they can survive in this ever-changing world. This is why they want to enhance their skills and look to overtake their rivals. The organizations face some situations sometimes that force them to implement some change agents into the organizations. These changing forces can come from outside. They are called the external forces. Some changes are from inside the organization, and they are called the internal sources. If the managers are aware of these sources for the change, they will be able to implement that changing process (Fernandez et al. 2012). An important perspective of this change process is the burning platform. (Bolman and Deal 1997). According to the article, it has been mentioned that the CEO of Nokia had addressed the employees to change in this ever changing competitive environment. He had realized eventually that they needed to make some huge changes in the business environment so they could compete with the giants in the industry like Apple and Samsung. The smartphones that use the Android software are much more updated than those using Windows. The CEO himself sent the email to the employees urging them to bring out some innovative ideas so they could change indeed. This had been really interesting since they had been very much devoted to serving the customers properly. The behavior of the employees had to be changed as well. This would impact in various ways. The employees needed to address this situation very strongly since they had to manage the changes. He said that Nokia was still standing on the burning pl atform that needed to go through a positive change indeed (Bolman and Deal 1997). The external change forces The external change sources for the organizational change are very much essential since the organizations need to implement their change policies for the enhancement in their operations and making more profits indeed (Kaufman 2017) It has been seen from several aspects that there are many ethical flaws in the procedures of several business organizations. Some market changes can also appear in the business process of the several organizations indeed. This happens to be one of the initiators of the organizational change. If the customers are not satisfied by the products and services of the companies they might go on to take up some new ways for the betterment of the organizations (Greenberg 2012). The need for the organizational change goes through several steps. These steps are can be divided into the external forces and the internal forces. The external forces for the change would include the factors like the demographic characteristics, technological advancements, pressures from society and politics, the changes needed from the aspects of the shareholders, customers and the changes in their markets. The demographic characteristics include the various forces like the age, gender, education of the customers, level of skill and others (Bolman and Deal 1997). The advancements in the information technology are also important in this context as well. The other issues for forcing the change are the mergers and acquisitions for the business, extreme competition in the domestic and international markets. The political pressures are like the war, leadership issues and some others (Bolman and Deal 1997). The internal forces for the organizational change are the problems in the human r esource management and decisions from the managers. The dissatisfaction among the employees regarding the jobs has also aggravated this problem. If any conflict in the leadership of the organizations take place it would directly impact on the employee performance as well. These issues force the change in the organizations. The little changes like including the rewards systems would also be innovative from certain suspects (Bolman and Deal 1997). The reliability on the managers is a huge factor in the well-being of the organizations. The employees will have to trust the capability of the employees so their steps can be supported. The managers always take the decisions for the sake of the organizations. They dream of something bigger and better for the organizations. This is why they plan something by which the entire process would be benefitted (Greenberg 2012). One of the major influences on the organizational change is globalization. If the organizations want to remain competitive, they have to plan new things. An example can be given for the Nokia phones. Change agents Change agents are essential for the performance enhancement of the organization and surviving in the competitive environment (Alkhafaji and Nelson 2013). There are some issues in the change agents like the mental models. These mental models also have some serious flaws in them. The main fault in this model is the fact that very few people can understand these models properly or completely. The managers always want to provide the employees a perfect and safe environment for work (Chapman and Ferfolja 2001). This would be jeopardized from certain angles. However, these mental models have been implied by some organizations as well. This would be highly important for the organizations to understand if they take up the wrong change model or change agent they will have to pay the price later. The implication of these mental models has sometimes resulted in the industrial accidents that caused many deaths in the factories (Chapman and Ferfolja 2001). The mental models that can be seen as the change agents can be discussed in many ways. Keeepinh in mind its detrimental aspects, it has to be analyzed properly as well. The term intellectual liability has been used in the concerned article that reflects the negative things of the intellectual capital (Chapman and Ferfolja 2001). This also reflects on the facts that the workforce has to be prepared in a way that they are much prepared from the educational aspects. They are much regular on providing the organizations a positive outcome. The problem in this situation is there are certain negative aspects as well. These negative aspects are the extremely poor working conditions, poor planning of the strategies, corporate reputation at the lower end and many other things. These things will have to be taken care of indeed. One example can be given in this aspect is that of the Moura Mine disaster. The Gretley Colliery disaster is also an example of this (Chapman and Ferfolja 2001). The change agents that can be considered as very important from many aspects are mainly the external and internal forces the change. This will help the organizations to focus on bringing in the positive changes in the organization (Chapman and Ferfolja 2001). Thus the organizations should be able to cater to the success and make more profits. Another important change agent in bringing the success in the form of profit is to activate the proper channels for the communication skills. The organizational knowledge will have to be transferred from one party to another one. This would be very much important to increase the communication skills between the employees. If the interpretation of the communication is not done properly the organizations will suffer. Therefore, it is very logical to arrange the sequences under one thread. Thus the organizations can be able to make the intended profits by communicating properly and eradicate all the discrepancies in the human resource management an d their leaders. Thus the organizations can avoid the risks and bring in the success. Conclusion This essay can be concluded by saying that organizational change is a very complicated procedure for all the organizations. They have to go through the change process properly, so they achieve their future business objectives by implementing their desired strategies. Thus the organizations would be benefitted indeed. References Alkhafaji, A. and Nelson, R.A., 2013.Strategic management: formulation, implementation, and control in a dynamic environment. Routledge. Aspara, J., Lamberg, J.A., Laukia, A. and Tikkanen, H., 2013. Corporate business model transformation and inter-organizational cognition: The case of Nokia.Long Range Planning,46(6), pp.459-474. Benn, S., Edwards, M. and Williams, T., 2014.Organizational change for corporate sustainability. Routledge. Bolman, L.G. and Deal, T.E., 1997. Simple Ideas, Complex Organizations.Reframing Organizations: Artistry, Choice, and Leadership, Sixth Edition, pp.25-42. Campbell, B.A., Coff, R. and Kryscynski, D., 2012. Rethinking sustained competitive advantage from human capital.Academy of Management Review,37(3), pp.376-395. Chapman, J.A. and Ferfolja, T., 2001. Fatal flaws: the acquisition of imperfect mental models and their use in hazardous situations.Journal of Intellectual Capital,2(4), pp.398-409. Cummings, S., Bridgman, T. and Brown, K.G., 2016. Unfreezing change as three steps: Rethinking Kurt Lewins legacy for change management.human relations,69(1), pp.33-60. Fernandez, S., COMMENTATORS, H.G.R., CONNOR, P.E., THOMPSON, F., MIHM, J.C. and TSCHIRHART, M., 2012. Managing successful organizational change in the public sector. InDebating Public Administration(pp. 33-52). Routledge. Greenberg, J., 2012.Managing behavior in organizations. Pearson Higher Ed. Jabri, M., 2017.Managing organizational change: Process, social construction and dialogue. Palgrave. Kaufman, H., 2017.The limits of organizational change. Routledge. Van den Heuvel, M., Demerouti, E., Bakker, A.B. and Schaufeli, W.B., 2013. Adapting to change: The value of change information and meaning-making.Journal of Vocational Behavior,83(1), pp.11-21.

Natural Disasters and Their Effect on the Macro Economy Essay Example

Natural Disasters and Their Effect on the Macro Economy Paper It can reduce the numbers in livestock herds, which most of Asia relies on for everyday living needs as well as economic income. Before the end of the summer, the death toll would rise into the thousands. 15 million people were evacuated, and over a million homes destroyed. Nearly 34 million acres of crops were affected by floodwater, with at least an. Or million completely destroyed. By August, direct damage from the floods was estimated at $41 billion. This is something that affected the worldwide agricultural need and demand (Prevention, 2010). Proving the destructive power of natural disasters, even in highly developed nations, Hurricane Strain crushed the gulf coast. Just east of the Bahamas on August 4, 2005 a small, unlikely tropical depression intensified into a tropical storm which was given the name Strain. This storm slowly made its way to Florists southern coast on the 25th where most experts believed the storm would dissipate. Unfortunately, Strains path took it over the everglades allowing it to maintain its category 1 standing that it had acquired before it first made landfall, then entered the Gulf of Mexico. The warm waters of the Gulf fostered the rapid development of Strain (Sampler 2010). The above image shows Hurricane Strain at the height of her power. Estimates had Strain making landfall as a category 4, but thankfully it weakened a bit and before it rolled in as a strong category 3. Strain became been responsible for an estimated 1,800 deaths, as well as 100 billion dollars total in damages, of which about percent were uninsured losses. Some economists would put the total economic loss at around 250 Billion dollars (Madame 2011). We will write a custom essay sample on Natural Disasters and Their Effect on the Macro Economy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Natural Disasters and Their Effect on the Macro Economy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Natural Disasters and Their Effect on the Macro Economy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer That made Strain the most destructive natural disaster ever to hit the United States. With all of Strains destruction, the short term effects on the economy were very evident. Only one year after the disaster he United States, the economy was back to normal. In the first three quarters of 2006 the United States had GAP growth of 5. 6 percent, some of the most rapid growth in recent years (Herman 2006). Even though the nation as a whole made a quick economic recovery after Strain, locations that were struck directly, like New Orleans, did not make the turnaround quite as rapidly as hoped. The first few months after Strain the United States economy went into a downward trend. The GAP growth rate dropped from the 4. 2 percent that it had experienced in the first three quarters to 1. 8 percent in the last quarter f 2005. The reason for this impact goes beyond the destruction of property and the primary economic concern; the loss of goods and production capabilities (Herman 2006). Perhaps the most important resource that the gulf region produces is oil. The gulf makes up about 30 percent of Americas oil production and distribution. The effects of Strain resulted in the destruction of 113 offshore platforms, and nearly 500 oil and gas pipelines (Madame 2011). The loss of this production led to a drastic increase in gas prices soaring to over 4 dollars per gallon. This drastic rise in prices created a manic, and people rushed to the gas stations to fill up before prices rose again, creating massive lines and much talk about the gloomy forecast of economic woes come. The only positive result from the increasing gas prices was when the Federal government opened the strategic petrolatum reserves. This increase in gasoline prices surprisingly did not have as much of an impact as speculators feared, other than peoples outlook on the situation. There were some effects. Though mostly food price centered. The three main goods that saw a notable impact were the prices of bananas, rice and sugar (Levitate 2006). The primary reason for the increase in the rice and sugar prices is because the Louisiana Mississippi area is responsible for 85 percent of the sugar cane production, and 14 percent of the rice production in the United States (Levitate 2006). The drastic loss in production from that area was softened by short-run increases in the other producers of those crops. This ability to increase short-run production is a factor that contributes to the resiliency of free-market economies. Though the nationwide effects were not all that staggering the effects in New Orleans the months following Strain were devastating. With 80 percent of the city flooded, hundreds of thousands of people were forced to flee the city of New Orleans, many never to return again (Blackburn 2010). This drastic loss in population coupled with the destruction of approximately 200,000 homes and businesses led New Orleans and the surrounding areas into a dire economic situation. In the first few months after Strain, Louisiana lost 12 percent Of the states 214,000 jobs (Herman 2006). One result of the loss of jobs was a drastic raise in mortgage delinquency rates (Herman 2006). This inability to pay is more than likely a contributing actor to the very low rate of return from people who were forced to evacuate their homes by Strain. Those that did find the resolve to return to stay were in a desperate situation. New Orleans, whose primary industry is tourism, suffered great losses after the storm. They desperately needed to be able to find a way to bring back the American and foreign tourist in order to fuel the creation for more jobs. The drop in tourism is best reflected by the attendance rates in New Orleans famous Marci-Grass and Jazz Festivals. Both events had roughly a 30 percent drop in attendance from previous years (A ear after Strain, New Orleans desperately seeking tourists 2006). Art of the reason for the delay in the return of the tourism industry is the mass clean-up that had to take place first. Before anyone could return and maintain normal operations, there was still 118 million cubic yards of debris to be cleaned up. (Madame 2011) Thanks to efforts by FEM., the Red Cross and many church ministries across the country, there was much help to be found. However, despite the efforts of all these groups, New Orleans a year after the incident was still working its way very slowly towards full recovery. With the aid that had come into the city, organizations were able to rebuild infrastructure and make great improvements to both education and government. In fact, post Strain New Orleans has experienced steady growth in almost every way, including education levels, over the last 6 years as shown by the chart below Though it took about a year for it the effects to show and recovery to really make a strong step forward, the relief money that came into New Orleans and the other areas affected by Hurricane Strain did what the nation was hoping it would; help restore one of Americas cultural and industrial centers. The economic turnaround in New Orleans shows how an initial investment in the form of government aid, insurance claims, and private donations can improve the economy of an area affected by a natural disaster. If this idea can hold to be true with the most costly natural disaster in American history, it should work with other costly natural disasters as well. Though maybe part of New Orleans success lay in the restructuring of their government and school systems in addition to the monetary support. Though the economy of the areas affected improve without bringing down he rest of the nations economy, suffering this type of event might not prove to be true in countries with weaker economies. Also, if a disaster like this was to hit a city like Los Angels or New York, like Irene almost did, it is still speculator to say if there would be similar results. One thing can be said for certain, Americas ability to maintain long term economic growth despite short term impacts, like Strain shows the resiliency of America as an economic super-power. Other economic super powers, like Japan, are trying to find this same formula for economic recovery. In the Case of Japans 9. Magnitude earthquake on March 11, 2011, the loss of clean water, electricity, infrastructure, production lines, financial institutions, and more than 15,000 lives caused what the Prime Minister of Japan called the The most difficult crisis for Japan since World War II. However difficult it has been, people have been recovering from the loss of loved ones, injury, and the general trauma of the disaster. Perhaps the greatest and most uncertain long term effects brewing are the economic impacts on the world market. Many large industries and economic functions have been hurt, causing price inflation in hose industries throughout the world. Since March 11, 201 1, nations around the world have had to adjust their consumption in accordance with the loss of production in Japan. Several car companies, such as Toyota and Honda, had their production of car parts slowed, and electronics producers experienced the same effects (Seed, 2011). This has been felt worldwide. For example, Toshiba, who produces roughly 30 percent of the worlds computer chips that store data in smart phones, cameras, and laptops, closed down several factories due to economic losses and physical damages. Events like this are what caused the average price of a hip with eight gigabytes of memory to rise from 7. 30 dollars to around 10 dollars just three days after the earths quake and tsunami struck (Helot, 2011 Obviously, the price of computer chips is not the only price that has risen. Because computer chips are more expensive, new phones, laptops, televisions, cars, cameras, electronic billboards, and complex machinery will have a rise in price to cover the cost of parts and production. This effect will be felt for months, and maybe even years in an already instable world economy. Many of these products are produced in Japan; the world export racket has been greatly affected because of that. Japans exports have decreased, causing increased economic uncertainty. The macroeconomic result of this is that investors tend to pull away from the increasing risk of pumping money into Japan and look for safer and smarter industries and nations to try to grow their profits (Sahara, 201 1). One of the most fascinating things about todays economy is that everything is so globally connected. Because of this and the slow in Japanese exports, the united States level of consumption of Japanese goods dove 3. 4 percent following the earthquake (Guardian. K, 201 1). If this trend continued throughout the year, then the Japanese economy would have lost 4. Billion dollars from 2010 levels of United States consumption alone (State. Gob, 2011 The disaster and surrounding effects not only caused a decrease of funds going into Japan, but the economic instability caused by the earthquake was devastating in its timing. Japanese and other Asian stock markets plunged as the news of the disaster spread, and this is coming on the heels of the U. S. Stock market falling nearly 2 percent the date before. Not only that, but the earthquake caused trundling European stocks to fall to three month lows (Cobwebs. Mom 2011). This goes to show that natural disasters can cause a myriad of negative factors in an economy, and that a spike in uncertainty can be one of the most demoralizing. That uncertainty does not just surface in the stock markets, but also in global financing. The Japanese currency, the Yen, had a significant surge the day after the massive earthquake struck (Bloomberg-corn, 201 1 This is said to be credited to the immediate cleanup, repair, and reconstruction needs that Japan incurred following the damages. The long-term effects of the boost in the alee of the Yen are still unknown, but it has made the Yen rise in demand in recent months, despite fluctuations since the initial rise in trading worth (Bernard, 2011). The Yen is currently becoming stable once again, eight months after its spike in March then fall in April. Japan has done well in its recovery considering that the Yen hit recent year record lows in April. This graph shows the trading value of the Yen in the past year (Foreleg. Org, 201 1). The value of the Yen is not the only financial issue at stake. Japan is one of the major foreign holders of US. Government and corporation debt. With Japans Debt-to-GAP ratio at 200 percent, and massive amounts of government spending looming in the rebuilding of the thousands of buildings and roadways lost, Japan is in great need of more money (CIA. Gob, 2010). Because of this, the current interest rates that U. S. Corporations are paying on their international loans could increase in an effort to generate more revenue in Japan (NATO, 201 1). In turn, corporations would not be able to borrow as much money for new capital investment, thus hurting the consumption and job creation in the United States at a time when jobs are greatly needed with unemployment rates near nine percent (BLISS. Ova, 2011 Jobs are a big issue in Japan too. With many of the more than 15,000 killed and nearly 6,000 injured people being a part of the Japanese work force, and tons of cleanup and construction to be done, companies and the government have had to hire thousands of new workers to satisfy the demand for work (Japanese National Police Agency, 201 1). After a brief climb in unemployment because of the direct aftermath of the earthquake, numbers dropped to a recent history record low of 4. 1 percent (Tragicomedies. Com, 2011). Once organization was restored, Japan began to utilize its workforce to combat the halogen of rebuilding cities. It is perhaps a gruesome yet effective means of increasing job demand in a nation when its economy was unsettlingly devastated. Since the record drop in unemployment, Japan has had what could be considered a Recovery boom. On November 14, 201 1 , a news article stated: Gross domestic product grew at an annulled 6 percent in the three months ending Seep. 30, the fastest pace in 1 1/2- years, the Cabinet Office said today in Tokyo. At 543 trillion yen ($7 trillion), economic output was back to levels seen before the March 1 1 earthquake, the report showed. Japans return to Roth after three quarters of contraction was driven by companies including Toyota Motor Corp.. Making up for lost output from the disaster. A sustained rebound will depend on how much reconstruction demand can offset a slowdown in global growth as Rupees debt crisis damps global confidence and an appreciating yen erodes profits (Sharp, 2011 The fact the Japan is now back to its pre-earthquake GAP level is remarkable. It initiates again the Idea of what is known to economists as The Broken Window Fallacy. The theory is that an economy can create jobs and achieve higher employment levels though the destruction Of the current odds that exist. However, the destruction comes at a cost of replacement that, in the end, is not going to create a net gain, but will instead create a loss or quick-fix break even because businesses will be stimulated, but run less efficiently in the long run. Only time will tell if Japans growth over the last few months is simply a rebound or if the disaster caused a rethinking of how things should be done and built, therefore creating a more efficient, productive Japanese economy. Economists will be watching closely to spot trends. Another disaster that could have the same categories of effects on a such smaller scale is Hurricane Irene. The northeastern U vs.. Experienced the worst flooding since the existence of many towns and buildings of the region. Since only three months have passed since Irene made landfall on the New England area on August 28, 201 1, the long term impact Of the estimated 45 billion dollars in losses are still speculative (Moronic, 201 1). Given the current status of the American economy, any damages of the storm are probably being felt most nationwide right now, if compared to the time table of Japans economic fall and rise with respect to the earthquake in March. The U. S. May see a slight drop in unemployment ND a rise in capital investment as part of the restoration of Urines damages, but most likely, no real growth will come out of it. However, the increase in consumption in order to rebuild the damaged parts of the northeast may spark a rise in consumer confidence, and that is what America desperately needs. A natural disaster in a third world country might bring in more money in aid than that countrys economy could have ever produced on its own, making a very positive economic impact. But, as far as the number go, in a developed nation like the United States or Japan, natural disasters cause little more than large scale broken window fallacy case study. A hurricane, earthquake, or other disaster can bring forth events that build intangible benefits such as consumer confidence, improved organization of infrastructure, or more efficient ideas, but most real development and confidence comes from ingenuity, not devastation. However, it is hard to argue against the fact that necessity is the mother Of invention, or in this case, restructured success.

12 Effective Ways To Expand Your Facebook Engagement - CoSchedule Blog

12 Effective Ways To Expand Your Facebook Engagement Blog In the social media world, every tiny detail matters for the overall big picture. Social media engagement is one of those things that cant be overlooked, especially on Facebook. Facebook is the highest used social media platform, so its no brainer that you want engagement there. Plus, with organic reach declining, you want to make sure every post counts. There are some commonly known tactics for  increasing Facebook engagement: Using  visuals Curating content Posting at the best times But what about the tactics we dont think about? The ones that arent so obvious? Lets take a look at some unique ways to boost your Facebook engagement. 12 Effective Ways To Expand Your Facebook EngagementThe Facebook Engagement Tactics You Need To Try 1. Share videos for 135% more reach Visuals are eye-catching when your audience is  scrolling through their news feed. It's been proven time and time again that visuals help improve engagement, but what about videos? Research shows that videos have a 135% greater organic reach compared to photos. That's a crazy high number. Not only does adding videos into your social media strategy increase engagement, but it's also SUPER easy to upload videos. No really...it's as simple as 1, 2, 3: Click  Photo/Video at the top of your News Feed or Timeline Choose a video Click Post Facebook will process your video for you and let you know when it's ready to view. While it's processing, you can click Edit  to add a title and add tags. We've  also launched our new Social Video feature. You can schedule, share, and manage all of your social media videos directly in . Let us do all the work for you! 2. Post standalone graphics to share quick tips Most of the images you're posting on Facebook have a link relating to the image. At , we do this on our own Facebook page. We post a graphic and then add a link to a blog post. But then we had to stop and ask ourselves, "Are all these links benefitting our audience?"  We tested this theory by posting standalone graphics. We wanted test whether posts without links received better reach than posts with links and to mix up the kind of content we're creating and sharing. The results were impeccable. A standalone graphic is an image that gives useful information on its own without needing a link back to something. For our standalone graphics, we give tidbits of information and quotes from well-known marketers. We found that these graphics resonated higher with our audience and had an increased engagement rate compared to our link posts. Create standalone graphic using these awesome tools: Canva  (free, paid) Photoshop (paid subscription) Piktochart  (free, paid) Visage  (free, paid) 3. Show your brand's personality Every piece of content you post on Facebook should portray your company's personality. The best way to showcase this is by sharing  team pictures of your office shenanigans. Let your audience know that you aren't a social media robot you're a real person. We've tried this on our own Facebook and the results were outstanding. Wishpond's data  showed that  photo posts get 120% more engagement than the average post, so imagine the potential of personality photos. Don't spam your audience with information about your product or service all the time. Believe it or not, your audience wants to get to know the faces behind the logo. Share photos of all the awesome things that happen in your office. Update your header photo to display your team. Ask your audience to help you settle an office debate. When responding to comments, use names and include yours. Recommended Reading: 10 Fundamental Ways To Boost Your Facebook Organic Reach 4. Use  Facebook Live for 3x longer viewing As we know now, posting videos on Facebook does in fact increase engagement. Something even more powerful than Facebook videos is *drum roll please* Facebook Live. Studies show that people spend 3x longer watching video which is live compared to video that's been pre-recorded. Use Facebook Live to share tips, give demos, or just to thank your audience. To get started with Facebook Live get out your mobile phone and: Go to your Facebook business profile and open up the status bar. Tap the Live icon, which is a red button shaped like a person. Allow  Facebook to access your camera and microphone. Describe your live video (optional) Press the blue Go Live icon. There is a way to use Facebook Live on your laptop or desktop. Although this is not for creating live videos from your computer's webcam. This will create a live video, streamed directly from your professional video equipment or encoding software. Here's a walkthrough from Mashable: If you want to shoot Facebook Live from your laptop or desktop: Click on Publishing Tools at the top of your Facebook page. Then click on Videos on the left menu. Then click on the +Live  button on the top right. Then copy the stream key from your video software into the window that appears. (Most of the time it will already be filled in.) Click the blue Go Live icon. Facebook Live videos get 3x longer views than pre-shot video.Recommended Reading: How To Do Facebook Video Marketing The Right Way 5. Create a Facebook User group for maximum engagement Does your audience have questions often? Do you have super fans? If so, creating a Facebook user group for your business might be beneficial. Let your audience know that you've created a Facebook user group. This way your most dedicated fans can join and discuss your product with other users. Make sure you are checking this group page on a regular basis. You can even treat the user group like a VIP club, where members get exclusive info on  features before they launch. Some ways you can connect with these users are: Get feedback on new features.  With Facebook groups, you can create polls directly within the group. Ask these users how they feel about a new product or what they would like to see next. Share your company's  achievements.  Remember, these are your super fans, and they care about the progress you're company has made. If your business wins an award, share a quick post in the user group. Answer questions. One of the main reasons for a Facebook user group is so these members can interact and ask questions about your product. Don't let your fans do all the talking. Jump in and share your insights. Join our user group! 6. Pin posts for higher visibility According to SumoMe, pinning content onto Twitter brings 5x more engagement. The same goes for Facebook. Wait, what? Yes, you can pin on Facebook! Pinning posts on Facebook will bring that post to the top of your page for however long you want it there. This way, that specific post will receive high visibility when viewers visit your Facebook page. To pin on Facebook, simply: Select the post you want pinned on your Facebook page. Click the drop down arrow at the top right corner of the post. Select Pin To Top. Tada! You have a pinned post. To unpin a post from your profile page, follow the same steps except this time you will select Unpin From Top. Try it out! Recommended Reading: How To Increase Visibility With Social Media Optimization 7. Create Facebook Ads for quick engagement Here are some shocking stats to take away from Zephoria. At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)- combined. That's a lot of users to keep track of. The best way to target the right audience for your business, is through Facebook ads. You have to spend money in order to make money. Facebook ads are a guaranteed way to reach more people and bring engagement to your page. To create Facebook ads: Decide which type of ad you want.  Choose from promoting your page, promoting a post, or promoting your sign up button. Choose your audience.  You can select your audience by location, age, gender, interests and more. Set your budget and schedule. Set a daily or lifetime budget and schedule how long you want it to run. Set your ad live.  Once you've narrowed down what type of ad, your target audience, and your budget. For more info, Kissmetrics has an awesome guide on Facebook ads to help get you started. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How To Build It) 8. Drive traffic from other social media sites Is your business on Twitter? How about LinkedIn? Maybe even Instagram? Chances are, your business is on more than one social channel. Use these sites as a gateway to bring your audience to your Facebook company page. For example, when your Twitter followers mention your company, you can occasionally respond back by encouraging them to check out your Facebook page. Remember not to respond to every mention this way so you don't come across as spammy. Only encourage your followers to check out your Facebook page if you truly think they would. 9. Add a CTA button to boost promotion Want to promote your website? Or a new video? Facebook provides several different Call-to-Action buttons you can add directly into your cover photo including: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Bring your audience a step further by promoting your business in a different way; with the click of a button.  You'll also need an an awesome Facebook cover photo  for  your Call-to-Action button to  be  successful. To add a CTA button to your Facebook page: Go to your Page's cover photo and click + Add a Button. Choose your call-to-action, and enter the URL for your website. Click Create. Customizing a CTA button is a simple method to bring more traffic to where ever you need it. It also makes your Facebook page look more professional. Consider adding one to your business page. 10.  Create graphics for your profile that are branded + clear Your Facebook profile picture and cover photo show your audience what your company is all about. In order for you audience to engage with you, your Facebook page must be inviting. This means that you need to have a SUPER, AWESOME, FANTASTIC profile and cover photo. Okay...maybe not that extreme, but you should create graphics for your profile that are clearly unique to your brand. Post Planner  noticed your profile picture appears in: The news feed of your followers. Posts on your page's Timeline. Replies in comments. Comments posts you make on other pages while using your page. It's seen in many different places! So be sure to use your logo as your profile picture that is clear and sized correctly. For your cover photo choose a photo that: Showcases your personality. Promotes a new feature or product. Describes your product, like how the Kissmetrics cover photo does. Highlight upcoming events. Above all, have fun with your profile profile picture and cover photo! Be unique and stand out. On Facebook, be unique and stand out.11.  Participate in Facebook groups within your industry We've talked about creating a Facebook user group page for your own company, but what about participating in other groups? Participating in Facebook groups allows you provide helpful and informative advice or to start relevant discussions that can help generate interest in your brand. Search for other brands within your industry and see if they have a group page, then simply join it. Your primary reason to be in a group is to participate in other people’s discussions, not to start them. So answer, chime in and let the community guide the discussion. When participating, don’t shamelessly promote your content. Don’t just  share, but participate! Join several different groups that are relevant to your company or brand that you can participate in regularly. This will help get the word out about you from other members. 12. Create  an event via your Facebook page Creating and hosting events on Facebook is something that often gets forgotten about, but is great for engagement. Rather than just updating a post about an upcoming event, create a Facebook event for it. It's like being invited to an exclusive party, except everyone gets invited. Consider creating events that are hosted by your page, such as: A sale. An ongoing promotion. A special event. A new feature launch. Then, invite people who have liked your page to the event. The great thing about Facebook events is that, whether they are attending or just interested in the event, they will continue to receive information whenever you update the event page. BONUS: Their friends will be able to see if they are attending and may also be drawn to your page. Sprout Social  found  the 13 best ways to plan and organize a Facebook event:

Jim Henson

Jim Henson Jim Henson I was able to make many children happy during my lifetime. I had an interesting but short life and I would like to tell you about it.I was born in Stoneville, Mississippi on September 24, 1926. I only had one brother whose name is Paul Jr. I lived with my parents, my grandmother, and my brother. We were a middle lass family.At an early age I loved to draw. I was anxious to go to school like my brother did. I loved drawing birds when I looked outside in my front yard at the creek. My mother loved my drawings and was impressed with them. I also wanted to be on television. At Cub Scouts I made my first puppet show. I had a wonderful time doing it. I didn't realize that the puppet show at Cub Scouts would make my future.At sixteen I got a job at WTOP studios.Jim Henson Wooden Nickel

IT Industry Essay Example | Topics and Well Written Essays - 750 words

IT Industry - Essay Example The better they manage their asset the better they perform in the industry. We can rightly say that a healthy workforce leads to a healthy business. It's the policies in each organization which either makes them a favorite or not so sought after. However it is very necessary that each organization should carve out some policies for their employees so that they have a feeling that they are taken care of. There are many such organizations which have done this beautifully well and are now reaping the success. One such organization is IBM. Not only has this organization seen a tremendous growth but has also become one of the most sought after organizations for IT professionals all over the world. IBM is undoubtedly one of the most sought after organizations for IT professionals all over the world. Whichever country we may consider and ask its IT professionals the reply will most of the time lay in favor of IBM. What makes it so Is it just the brand name Or is there something more to it If it had been just the brand name then it would not have gone so far in becoming one of the most favored organizations to work with. There is definitely more to it. A very tempting area is the diversity of domains in which it works; there are a lot of options available for one, after he/she joins the organization. The list goes on like this; Aerospace and defense, Automotive, Banking, Chemicals and Petroleum, Consumer Products, Education, Electronics, Energy and Utilities, Financial Markets, healthcare, Insurance, Life Sciences, Media and entertainment, Retail, Telecommunications, Travel and Transportation, Wholesale Distribution, Cross-Industry. The women work force is also not left behind. We can say there is something for satisfying everybody's needs. The driving force for women to join IBM is the fact that its policies are very considerate towards working women who also have a family to take care of. The organization understands that there may be times when the lady of the house cannot move out; for those difficult days there is an option for work-from-home the working hours are also flexible. These are definitely a boon for people who have responsibilities in their personal lives. The organization also thinks about the health needs of its people and has a very well developed gymnasium in almost all the office premises. One indication of good policies is if we are able to find a good number of employees who are with the organization for a long time. This indicates that they are too satisfied to think of a change in their work environments. Having spoken to an employee who has been with the organization since long, got a view of an insider and why the attrition rate is lower than many of its competitors. When asked why does he work there This is what he has to say "They are one of the best pay masters, and then the opportunity to go onsite is very often." Who doesn't love to earn money After all most of us work for money; and that's what is common throughout the world, however with due respect to all those people who work as volunteers or with NGOs. When asked about the work culture He says it to be "Cool, though there is pressure at times but the work environment is fun to work in. then on days when he doesn't have too much of work at office; he can plan for

Essay 1 Example | Topics and Well Written Essays - 750 words - 19

1 - Essay Example This has frequently resulted to language barrier. I have ever wanted to be left alone. I had quit a number of problems that I had to solve. I had some exams ahead of me and my finances had drained. I decided to be serious and do the studies to make sure I pass the exams. I went into my room with the book, did my studies and revision. I recall this is the exam I highly improved. Music is one of my best in the literature field. When am stressed, bored, tired or even free I get myself either listening to music or singing some songs. Music resolves my moods and gives peace of mind. 2. Interpersonal skills are regarded as one of the essential skills in the modern society. Discuss how important it is to develop such skills and whether it is possible for people to be trained in this aspect. Interpersonal skills help in the interaction of one by one or even by groups. The skills bring people together as the individuals have the knowledge of how to relate and approach others. The skills generate courage to individuals to face others, drive away fear and create the societal cohesion need. Interpersonal skills induce team work as each party feels free when interacting with other parties. Leadership qualities are as well induced. It is possible to train people on interpersonal basis. The facilitator needs to just encourage group work and team work to the groups being trained. Out of class training as well helps people to mingle thus supporting the relationships among the individuals. The changes shall be seen in the cities of China. Technology diffuses to all States of the world. People are always ready for any unique change that benefits them. Ipods will make music portable and hence good. 1. I was visiting New York last week and noticed something I’d never thought I’d say about the city. Yes, nightlife is pretty much dead (and I’m in no way the first to notice that). But day life — that insane mishmash of yells, chatter, clatter, hustle and chutzpah that

Labeled behavior Essay Example for Free

Labeled behavior Essay After his release from Wiltwyck, Butch lived with his dad in a run-down tenement in the Bronx. Butch admired his father for his criminal exploits and his time imprison. Butch’s dad got drunk a lot and beat on Butch. Life degenerated into a nightmare and a series of tragedies for Butch. Rather than continue to live being beaten, Butch robbed a taxi driver at knife point and turned himself in to the police. The robbery was also part of his dream to become a real criminal. It was as if going to prison was the only future he could envision. Butch imploded from all the terrible forces within him, including his shattered home life and the terror of living by the code of the street. He became violently angry without provocation and acted as if he were mentally retarded. He claimed to hear voices and tried to choke another boy. Butch was sent to Bellevue Hospital for evaluation. The psychiatrist evaluating him found him seething with anger and ready to explode at any moment. Butch was also lonely and needed someone to love. Nevertheless, he was capable of explosive, homicidal behavior. He was labeled as having childhood schizophrenia, which psychiatrists at the time assigned to anyone hallucinating or claiming to hear voices. At age 14, Butch was sent to Rockland State Hospital. Butch became calmer there when he was removed from his parents’ troubles. A social worker discovered that his mother Marie was a prostitute and his father James, an alcoholic, was in the advanced stages of syphilis. The author speculates that congenital syphilis may have contributed to the family’s troubles. The psychiatrists at Rockland State Hospital diagnosed Butch as having childhood antisocial behavior marked by irritability, inattentiveness, and impulsivity. In adults, the syndrome is known as psychopathy or antisocial personality disorder. Discussion: (1) Heredity Study For the first time a family history of congenital syphilis is noticed. The disease attacks the brain. Personality changes are another symptom. There is no way to know whether or not Butch was suffering from congenital or contracted syphilis and its effects without blood tests on him and the other family members. From the family history, this is a distinct possibility even back to slavery days. (2) Differential Opportunity Theory People deprived of their basic needs such as food, water, shelter, safety, love, and self esteem will seek them any way they can get them. They may give up on their educational goals or not know about them. They fight because they know no other means of resolving conflict. After being beaten by his alcoholic father, Butch turned to crime to return to prison, a place where he would be safe, because he did not know how to escape legally. This theory fails to explain why other people in the same situation escape to live with other family members or turn to friends or some other source of safety other than commit a crime in order to return to prison. (3) Crime and Labeling Theory – Butch’s grandmother Frances has repeatedly told him he has the devil in him, like his father did. She really believed this. He is labeled at the Children’s Center when he begins to hear voices and hallucinate. He is sent to Wiltwyck, which is a residential treatment center for emotionally disturbed boys, and he is given that label. He is labeled as paranoid, aggressive, and prone to violence. Once these labels are attached by professional diagnosticians, it is difficult to remove them. The labels themselves cannot explain Butch’s actions or why he hears voices and hallucinates. The labels describe what Butch says is happening. Example of Behavior #3: Butch tries to sell 150 pornographic pictures and their negatives to Dave Hurwitz in his pawnshop, called â€Å"Dave’s Tailor Shop†, in Milwaukee. Butch stole the pictures from his employer, the Evans Color Lab, which saw no reason to report the crime. Hurwitz told Butch to come back tomorrow, and he would pay him $50 for the pictures. The next morning, Butch confronts Dave, who denies all knowledge of the pictures. Butch sees his photos behind the case register and reaches around to reclaim them. Hurwitz starts pushing him out of the shop. Everything in Butch’s life comes together. Here is a man calling him a liar, trying to hustle HIM, and insulting him. Since he was a boy, he had learned that disrespect was the worst thing a man could do to you. He had been taught to use physical violence to meat that threat. The thought running through Butch’s mind was, â€Å"He is disrespecting me. † Butch goes wild with rage and grabs the long hunting knife from the sheath on his back. He stabs Hurwitz six times and a customer, William Locke, six times before he leaves, almost running over a witness at the door. Butch turns himself in, confesses to the police, never requests a lawyer, and receives life in prison, returning to the only safe place he knows. Discussion: (1) Heredity Study – We do not know if Butch’s genetics predisposed him to crime. There are no blood studies confirming the hereditary syphilis. There are many people with genetic abnormalities who do not become criminal. It is obvious that Butch has now learned he is safe in prison, and that the security there fits his needs. If genetics were involved, Butch’s male ancestors should exhibit the same behavior. The theory is not testable here. There is no way to ask Butch why he feels this way. It also does not explain his uncontrollable rage when the pawnbroker tries to avoid paying him. (2) Differential Opportunity Theory – Butch has access both to a job and to illegal means of making a living. He stole from his employer and continued his life of crime despite the better example and the trade he learned. Not all people with a trade and a job take advantage of their employers, even if their family male role models are criminals. (3) Crime and Labeling Theory – By now, Butch has been labeled by professionals as a young sociopath. This describes behavior but cannot stop it or predict it. This is a circular path. A person who is labeled as a sociopath will behave as one and the label will be confirmed. Sometimes no other reasons are sought for criminal behavior. The adult Butch has received no therapy or other treatment for any of his labeled behavior.

Bad Odor and Bio-filtration Solutions

Bad Odor and Bio-filtration Solutions Mikhail Kachmazov UQ: How have microbes solved a local or global problem? The specific problem or issue: Sewage and industrial plants situated near residential areas can produce unpleasant odors making it difficult to live there. Explain the problem: The sewage plants near residential areas can be a subject to the social and environmental problems if these facilities produce unpleasant odors. The causes of the odors are generally the inorganic and volatile organic compounds which result from bio filtration and from the sewer of industrial waste. There are different types of volatile organic compounds that are emitted as a result of bio filtration like 2-butanone, ÃŽ ±-pinene, tetrachloroethylene, dimethyl disulfide, ÃŽ ²-pinene, limonene, phenol and benzoic acid. One of the main culprits for the bad odor are sulphur compounds which are relatively less in concentration but play significant role in odor causing factors.[5] Explain how science is helping, or has helped, to solve the problem: Bad odor from sewage water is a major environmental issue worldwide. Bad odor from sewage water is an indicator of possible health risk therefore governments spend a lot of money on treating the sewage water and unpleasant odor. Science has played a major role in solving this problem biologically as well as chemically. Following are several methods to treat sewage water and odor from this water. Bio filtration Thermal Oxidation Chemical Thermal oxidation burns the odor causing compounds directly or indirectly. Bio filtration on the other hand oxidizes the odor causing compounds by using microbes. Microbes like Pseudomonas Putida that are used in this technique have been significant in treating sewage water and bad odor in an efficient, safe and inexpensive way. [4] How it works: Bio-filtration is quite an innovative technology to control pollutants. It helps to eliminate malodorous gas emissions and volatile organic compounds (VOCs) of low concentrations. The most common design of a bio-filter is just an ordinary big box. Some of them can be very big, others can be quite small. A bio-filters main function is to bring microorganisms together with pollutants in an air stream. The bio-filter which has the breeding material for the microorganisms is placed inside the box. The â€Å"biofilm†, which is a layer of moisture where the microorganisms live, can be found around the particles of filter media. When the bio-filtration process takes place, the operators pump the polluted stream of air through the bio-filter, so that the filter media absorbs the pollutants. The bio-filter diffuses the contaminated gas and sends it onto the biofilm that absorbs it. The pollutants are then degraded by the microorganisms. The metabolic products of this process are carbon dioxide and water as well as the produced energy. The chemical formula of this process caused by oxidation is: Volatile Organic Pollutant + O2à ¯Ã†â€™Ã‚  CO2 + H2O + Heat + Microbial Biomass [3] Effectiveness of this technique: This technique is very efficient and it has plenty of advantages over the traditional methods of pollutants. First of all, one of the major conditions for traditional methods is high temperature, however when it comes to bio-filtration the technicians can use low temperatures, thus the whole process becomes cost effective, because there are no costs of combustion. Moreover it is safer than traditional methods because combustion is a dangerous process. Secondly, the maintenance cost of bio-filtration is much lower than traditional methods. According to a research conducted by Pinchin Environmental Group Canada, this technology is more than 95% efficient and environmentally friendly because the whole process can be done in an absolutely natural way. [1] Limitations of this technique: Even though this is an effective method it still has some limitations that restrict the implementation of this technique. First of all the bio-filtration is not able to remove all the organic substances from the water, for instance, those with low rates adsorption or degradation like chlorinated VOCs. Moreover this technique requires a large area to be installed in case it will need to treat a large amount of water. Finally, acclimation periods for populations of microbes may be as long as weeks or months, in particular for volatile organic compounds treatment. Applications of Bio-filtration: Even though the simple forms of bio-filters can be used by general public, the main uses are in the commercial areas. The following industries apply VOC: Chemical and petrochemical industry Synthetic resins Paint production Oil and gas industry Pharmaceutical industry Treatment of wastewater Remediation of Soil and Groundwater The following industries apply odor abatement applications: Treatment of sewage Slaughter houses Gelatin and glue plants Rendering Agricultural processing Tobacco, sugar and cocoa industry Fragrance and flavor Environmental, health and social impact: This technique is environmentally friendly because it does not damage the environment and it does not pollute the air or anything. It’s eco-friendly because the process is natural and does not harm the nature of the Earth, it is also been called a â€Å"green technology†. Moreover, it has positive health impact on the society, because the process of bio-filtration does not involve any chemical substances and does not produce any harmful chemical by-products. Basically, the only by-products of the process of oxidation used in bio-filtration are water and carbon dioxide, which makes this technology extremely clean and safe. Conclusion: To conclude I want to say that the bio-filtration process is an effective process that is used frequently nowadays. Even though it has its own limitations and disadvantages, still it is one of the most promising, environmentally friendly and efficient technologies, that combines both simplicity and effectiveness, therefore it is a viable alternative to traditional methods of sewage water treatment. Sources: Odour Complaints. Pinchin Environmental. N.p., n.d. Web. 08 Feb. 2014. http://www.pinchin.com/air/news/odour-complaints Pseudomonas Putida. Pseudomonas Putida. Kris Hamilton, n.d. Web. 06 Feb. 2014. http://web.mst.edu/~microbio/bio221_2007/P_putida.htm WHAT IS BIOFILTRATION? WHAT IS BIOFILTRATION? N.p., n.d. Web. 08 Feb. 2014. http://missmason230.tripod.com/ â€Å"Sewage and Wastewater Odor Control† by Dr. Giancarlo Riva, Ozono Elettronica Internazionale, Muggio, Italy Anthony Sacco, Spartan Environmental Technologies, Mentor, OH, USA  http://www.cwtozone.com/uploads/SalesDocs/Markets/Air%20Treatment/Papers/Technical%20Papers/Municipal-Odor-Control-Italy%20TP.pdf â€Å"Detection, Composition and Treatment of Volatile Organic Compounds from Waste Treatment Plants† by Xavier Font, Adriana Artola and Antoni Sà ¡nchez , Composting Research Group, Department of Chemical Engineering, Universitat Autà ²noma de Barcelona, 08193-Bellaterra (Cerdanyola del Vallà ¨s), Barcelona, Spain. http://www.mdpi.com/1424-8220/11/4/4043

Effective Classroom Management Essay

According to James H. Stronge in his book â€Å"Qualities of Effective Teachers†, some guiding principles in classroom management are the following: †¢Consistent, proactive discipline is the crux of effective classroom management. †¢Inside the classroom, we could always expect some disciplinary problems, but some teacher could immediately handle the said problems. Instead of formulating immediate medicine for the behavioral problems, the teacher should focus on how to prevent these predicaments to occur. As much as possible, lets avoid dilemmas because it’s too pathetic for us to cry over spilled milk. †¢Establish routines for all daily tasks and needs. †¢To avoid turmoil inside the classroom, the teacher must ascertain routines from the start of the class, up to the class dismissal. This could also help a lot in saving much time and effort because their work is already in routine. †¢Orchestrate smooth transitions and continuity of momentum throughout the day. †¢As much as possible, the teacher must avoid dull moments inside the classroom to motivate the students to always pay attention to the speaker. The teacher must scheme smooth transitions of activities inside and outside the classroom throughout the day. †¢Strike a balance variety and challenge in students’ activities in the classroom. †¢There should be a variation of activities inside the classroom to avoid the students and even the teacher from being bored. †¢As classroom manager, be aware of all actions and activities in the classroom. †¢Even if the teacher is not around, she is still responsible for the students. That is why she must know the things that are happening inside the classroom and what her students are up to. †¢Resolve minor inattention and disruption before they became major disruptions. †¢Disruptions seem to be part in every classroom and in every lesson. No matter how big or small the hitch is, it could still give so much distraction not only to the teacher, but foremost to the students. That is why, if the disruption is still controllable, the teacher must try to stop it before it becomes too late for her to control the situation, and worse, it could spoil the whole transition of the lesson inside the classroom. †¢Reinforce positive behavior. †¢To motivate the students to always do the good and right thing, the teacher should always pay even the simplest compliments in her students’ actions especially to the appreciating ones. †¢Treat minor disturbances calmly. †¢If a simple rising of the voice could control the simple problem, then do it. There’s no need for you to be hysterical and over-react on something that’s just under control. †¢Work out a physical arrangement of chairs that facilitates an interactive teaching-learning process. †¢Some teachers change seating arrangement quarterly. This is to enhance interactions between the teachers and students. †¢Make good use of every instructional moment. Minimize discipline time to maximize instructional time.

Requiment Essay

Healthcare United aims to be the number one provider of Healthcare professionals in Australia. Healthcare United is an organisation that currently employs 1,500 Healthcare professionals with two sites, in Victoria and NSW and seeks to expand its operations and open another office in Hobart. As an organisation our vision is to provide: The best qualified and trained human resources available for clients. Up-to-date technology in all services for both clients and staffs. Innovative best practices and procedures from both inside and outside the organisation. Best facilities and procedures in a competitive environment. To address the future needs of organisation, Healthcare United aims to recruit a future 500 or the best possible healthcare professionals available, in three stages, over the next five years. 2. Executive Summary Healthcare United is a healthcare provider and currently employs 1,500 Healthcare professionals with two sites, in Victoria and NSW. They recently developed a new strategic plan that involves opening another office at Hobart. Part of their HR plan is to employ 500 workers in three stages. An analysis and review of Healthcare United’s 2000 and newly developed 2010 policies and procedures for recruitment and selection have been conducted in this report. Conclusions have been made from the comparison between the 2000 Healthcare United recruitment and selection guidelines and the newly developed 2010 Healthcare United recruitment and selection policy and relevant legislation. Recommendations have been made for the changes necessary to improve procedures and the overall process of Healthcare United’s recruitment and selection policies and procedures, based on current research. 3. Purpose of Report The purpose of this report is to review analysis and compare Healthcare United recruitment and selection policies and procedures for the year 2000 and 2010 for the following 5 key areas: Timeframes Personnel involved Documentation Training Monitoring and evaluation Conclusions have been made from the comparison between the 2000 and the newly developed 2010 recruitment and selection policies and procedures. Recommendations have been made for changes to the 2010 policies and procedures to improve the newly developed recruitment and selection policies and procedures at Healthcare United. 4. Analysis and Review: Healthcare United 2000 and 2010 Recruitment and Selection Policies and Procedures The following is the analysis and review of 2000 and 2010 recruitment and selection policies and procedures: Key Area 2000 2010 Timeframe The whole selection process from: analyse the vacant position position description lodge an advertisement short-list applicants interview preparation interview applicants reference checks Total: 35 to 51 days The whole selection process from: analyse the vacant position position description lodge an advertisement short-list applicants interview preparation interview applicants reference checks Total: 14 to 21 days maximum. Personnel Involved HR department will assume major responsibility for the recruitment and selection of staff, the training of required personnel and supporting documentation. Managers will support the managers in role. Managers will assume major responsibility for the recruitment and selection of staff, the training of required personnel and supporting documentation. HR department will support the managers in role. Documentation All vacant and new positions will be advertised internally and externally for ten working days unless special exemptions apply and be advertised online and in leading national newspaper. All positions must first be advertised internally for a minimum of ten working days in the HU newsletter before being advertised externally for a period of ten working days. Training HR department will hold the training for all new employees. Manager will hold the training for all new employees. Monitoring and Evaluation HR department will monitor and evaluate each new employee about their work performance. Managers will monitor and evaluate each new employee and report it to HR department about their work performance. It can be noted from both the 2000 and 2010 Healthcare United’s recruitment and selection policy and procedures make no reference to all relevant legislation for the recruitment and selection processes. However 2010 policy and procedures briefly mention that Healthcare United is an equal employment opportunity (EEO) employer. 5. Conclusions and Recommendations 5. 1 Conclusions It can be concluded from the analysis and review of 2000 ; 2010 Healthcare United policies and procedures for recruitment and selection processes that 2010 policies and procedures are superior to those of 2000 in all key areas in term of efficiency and effectiveness of the recruitment and selection processes. For example, 2010 policy and procedure envisage a timeframe of maximum 3 weeks which is for efficient in selecting the best candidate when compared to the 2000 policy and procedures which specify selection processes requiring 35-51 days. Also, 2000 policy and procedure require participant of a large number of HR personnel when compare to 2010 where only the department managers are principally involved with the HR a support role only at all stages of recruitment and selection processes. 5. 2 Recommendations It is recommended that the newly develop 2010 policies and procedures for recruitment and selection should be adopted by Healthcare United for its recruitment and selection processes for future employment needs. However, the 2010 policies and procedures should include the provisions of legislative Acts, such as Anti- discrimination and the latest individual relation laws and regulations in addition to the EEO laws already included for the recruitment and selection processes.

Parenthood is to give up yourself Essay

Parenthood is to give up yourself Essay Parenthood is to give up yourself Essay Parenthood is to give up yourself Money provides power, freedom and choices for individuals who work hard, focus and spend almost all their time working and socializing with their business partners. Where and how they want to live is up to them if they have good financial resources. Aside from the cost of basic needs such as food and shelter, the amount of money that a person needs is determined by what kind of life they want to live. Very wealthy individuals can play by their own rules and not the rules of others; they can manipulate people, markets and governments to gain high profits and increase their status. On the other hand, money might be a nightmare for many children whose self-centered and neglectful parents just seek higher status and wealth. Material possessions such as an expensive house, a brand new automobile and a place on Forbes rich list are more important to them than childcare. Maybe their children are disappointed with them because they value wealth over wellbeing. Money and status are importan t to support a family but they should not be the highest priority. Prioritizing time to build a strong relationship with your kids will allow them to grow healthy and happy. Strong family support gives them better chances to thrive than others who are psychologically affected by their parents’ absence. According to clinical and developmental psychologist Diana Baumrind, parenting styles can be divided into four groups. Authoritarian parents are those who control, and are over strict and unresponsive. In opposition, permissive parents are those who allow their child to do whatever they want. Authoritative parents are those who are firm, but warm at the same time. Finally, uninvolved parents are irresponsible and neglectful parents. They demand nothing because they do not care about their children. 1 Among the four styles, the uninvolved parenting style is the one, which leads children to feel overwhelmed, and it puts their well-being at risk by failing to give a proper example. This is the result of a lack of care and interest because everything unrelated to an uninvolved parent’s family is more important than the healthy development of their child. When I became father, by â€Å"accident†, it took me one second to realize that my whole life was going to change instantly. Being a parent made me vulnerable and responsible in ways I had not been before. It has challenged me as never before and it took my time and attention away from other things, including myself. I always worked hard, both before and after my daughter was born, to provide a healthy life for her. This is still going on in the same way after 5 years. However, some parents take too much time to realize their new responsibility to their kids. Some never realize this responsibility. It seems to me they are trapped in a materialistic, profit driven world of consumerism which wants them to remain in the capitalist market. My recommendation to them is to keep a Post-it on their laptop with two helpful reminders: the first one being; â€Å"If You Don’t Prioritize Your Life, Someone Else Will† by Mahatma Gandhi, and the second one being; â€Å"If you are constantly running, you are handing your child`s heart and time over to someone who does not know or care about your child as much as you do†2 by Dr. Kevin Leman. Think about it! When a parent is handing their child over to anyone else, for example a daycare, they are missing many opportunities to â€Å"imprint positive values on your child`s character†3. A daycare provides a safe place to play and a good place for social interaction. It also provides a basis for education. However, daycare workers cannot do the most important: nurture a lifetime relationship between irresponsible parents and their children. Well, they might ask me why I drop my daughter off at the daycare all morning, and I might say, â€Å"I do the same as you but in a different way. I provide care before and after work as well as during the weekend. What

Promotional Strategy For The New Water Based Theme Park In Darling Harbor

Promotional Strategy For The New Water Based Theme Park In Darling Harbor Introduction and description of the enterprise Darling harbour is one of the recreational sites in Sydney, Australia. There are numerous entertainment and recreations sites at the centre. The main attractions of the harbour are Chinese’s Friendship Garden, Cockle Bay Wharf, IMAX Theatre, aquariums, exhibition centre, shopping centres and museum. The Sydney Harbour Foreshore Authority (SHFA) has established an ultra modern water based theme park.Advertising We will write a custom report sample on Promotional Strategy For The New Water Based Theme Park In Darling Harbor specifically for you for only $16.05 $11/page Learn More The park will offer entertainment for adults, teenagers and children. The main attraction for the theme parks will be water rides, travelling shows, great sceneries, food services, roll coasters; train rides fireworks, acrobatics, casinos and other forms of amusements. The theme park is about to open and there is need to carry out a successful promotional campaign so as to attract tourists in Austria as well as from other parts of the world. This paper outlines the promotional strategies for the theme park. Theme park mission statement The mission statement for this theme park is â€Å"to provide high quality amusement, fun and entertainment to all our esteemed customers in Australia and the world in general† Theme park core values The main core values of the water world theme park are; Customer focus: all products and services will focus on customers and satisfy their need. The theme park will provide High quality services and products. Good corporate culture: the theme park promotes teamwork among all stakeholders and employees satisfaction Safety and enthusiasm: the employees will ensure that the rides and other activities are safe. The ground will also be secured to ensure that there are no loss of property Compassion and honesty Theme park objectives To provide high quality services and amuseme nt to the local and international tourists To be a major tourist attraction in Australia To earn profits and gain at least 20% of the target market The promotional campaigns will promote the values, objectives and mission of the theme park (Aaker, 1998). All the promotional messages will be formulated so as to transmit the core values and mission of the park. Target market analysis and segmentation The main customers for the theme park will be from the local and the international community. In order to identify the target market, the main customers were identified and segmented appropriately (Cateora, Gilly Graham, 2010). The main segmentation was based on:Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nationality Age Income Age: This is the most important classification. Based on age, the market can be subdivided into, children, teenagers, adults and elderly. The promotion al messages will be formulated so as to target the different groups. For the children, the promotion messages will be formulated so as to enlighten the parent as they are the decision makers and also the financiers. The theme park will be marketed as the best destination for kids to have fun and as well as their parents. Nationality: Based on this segmentation, there are two main types of customers; the local tourists who come from Australia and the international tourists who arrive from other countries. The two target markets have different cultures, language, norms, values and other characteristics and the promotion messages must be formulated so as to target them differently. Income: The theme park market will also be segmented based on income. The accommodation, rides, shops will be arranged so as to target different customers. For example, the hotel suites will be marketed such that there are luxurious suits for high income earners and the middle class suites for low income ear ners. Both international and local customers can be segmented as high, medium and low income earners. Competitor analysis The water based theme park has many competitors located in Australia and internationally. A competitor’s analysis was carried out and it involved competitor identification, laying out the main objectives of the competitors, determining their competitive advantages and outlining their promotional strategies (Tellis, 1998). Competitor identification: There are other theme parks in the same area as well as other businesses operating in the same region which offer similar services. These include: DreamWorld, Luna Park, Adventure World, White Water World, Sea World Gold Coast, Wanner Bro Movie World and Mack Water Coaster Track. These parks offer services that are closely related to the water based theme park be opened. Competitor objectives: Sydney Australia is one of the most competitive markets. The many competitors in the tourism business and their main obj ectives are: to maximize on their profits, increases their share in the market, to attract more customers and to develop new innovative amusement for the whole family.Advertising We will write a custom report sample on Promotional Strategy For The New Water Based Theme Park In Darling Harbor specifically for you for only $16.05 $11/page Learn More Promotional methods: most of the competitors in this market use print media, televisions, and advertisements in their websites as the primary promotional methods. A Strength Weakness, Opportunities and Threat analysis was carried out so as to evaluate the competitive advantages of the competitors. These were compared with the water based theme park being marketed (Pickton Broderick, 2005). The resulting SWOT analysis matrix is shown in the table 1 below COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Luna park Has amusements for the whole family Well established Has been in the business for a long period Has been used severally to film movies Very many rides such as tango train, wild mouse, flying saucer, spider among others (Luna Park 2013). The park has been closing and reopening very many times due to accidents (ghost train fire which killed 7 people ) , The park has also been closed by government due to safety issues There are pollution complains Mostly marketed as a kids destination Large Australian market Growing need for whole family amusement Possibility of another movie be filmed there Competition from other theme parks Government regulations Safety issues Environmental pollution concerns Water park Gold coast Over 15 years experience Good marketing strategies Good location(next to waner bros) Attracts both kids and grown ups Very many amusements and services such as surf rider, mammoth falls, Black hole, kamikaze among others (Water Park Gold Coast, 2013) Not many tourist attractions other than rides. tourist queue waiting for amusements Dirty facilities large Australian market Large foreign market Other competitors Safety issues New water based theme park Adequate facilities Safety and security are guaranteed The park will attract all age groups Quality services at affordable costs Other entertainment such as casinos, food, guest rooms and exhibition centre The marketing and promotional strategy will be unique. Lack of experience The park is new and not widely known There is a large local market The new services and equipment will attract many fans There is a large international market The already existing theme parks pose significant challenge to the new firm. Threat of other new theme parks be developed Identification of the competitive advantages From the SWOT analysis carried out, the main competitive advantages of the new water based theme park being established are: Safety and security: In the past, theme parks have bee faced with issues of security and lack of safety. The new theme park will position itself as having very safe and secu re amusement services. Quality: The qualities of the equipments at all the current theme park are old and dirty. The new theme park on the other hand has new equipments which are in line with modern theme parks. Wholesome entertainment: Most of the theme packs either target children or adults. The current water based theme park will target tourists from the entire divide. In addition, the theme park will have guest’s room, shops, food, casinos so as to attract more tourists. Market leader in pricing: In the short run, the park will offer services at a discounted rate so as to attract customers. The park will also strive to be a market leader in pricing and will charge lowest for their quality services (Ries Trout, 2000).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Selections and Description of the Promotional Strategy There are different promotional strategies that can be used to market the new theme. The promotional strategy selected was based on the following factors (Kotler, 2003): Ability to reach the target market Visibility of the message Cost of the promotional strategy The target audience The main methods that will be used to promote the park are: Advertising: Advertisement creates awareness among local and foreign companies. Various advertisement messages will be prepared and sent through the different channels of communication. Sales promotions: Various sales promotions strategies will be used to market the new theme park (Kotler et al., 1998). These include: Free services: In order to penetrate the market, the park will offer free rides for everyone who has booked the tickets. All children who have booked tickets will be entitled to extra rides and this will motivate their parents to pay for them. This will be done for the first four months. Discounts: Frequent customers will be given a 20% discount so as to motivate them to keep coming. Any customer who comes to the park more than two times will be awarded this discount (Bowen Chen, 2001). Offering gifts: The visitors of the theme park will participate in a lottery so that they can win various prices such as free shirts, free rides, free accommodation for the family and other amusements. Public relations activities Public relation is one of the most important methods of linking the park with the community. In the recent past, most theme parks have been criticised as being dirty and causing pollution (Kotler Nancy, 2005). In line with this, the new theme park will participate in community clean up activities; carry out campaigns on pollution prevention and environmental protection (Stammerjohan et al., 2005). Communication Mix For this promotion, integrated marketing communication will be used. Traditional methods of marketing have been criticized as not be able to measure the impacts that the promotion strategies have (Kaser, 2012). Due to the large promotional information reaching the customers, it is necessary to use the right channels and also measure the impacts of the communication strategy (Pickton Broderick 2005). The main communication channels for all sales promotions and advertising strategies are outlined below: Use of magazines: Magazines promoting tourism will be used to market the new theme parks. These magazines are usually read by many tourists where they get the information about the new theme park (Belch Belch, 2011). Use of mass media: The new theme park will be marketed on the national television and this has the ability to reach million of viewers. The problem with this method is that it is hard to determine whether the message have impacts on customers. Use of social media: Social media sites such as face book and twitter will be used to advertise the new theme park. Most of the teenagers and middle aged peo ple mostly use the social media sites and this is an appropriate media to target this group. The use of this media will also allow the park to get feedback information about their services. Evaluation method For the marketing strategies to be effective, it is imperative that they are evaluated to ensure that they reach the target market and also achieve the marketing objectives of the park (Peter Olson, 1998). The main evaluation strategies used are tabulated below: PROMOTIONAL STRATEGY EVALUATION METHODS Use of magazines The magazine will have a hotline telephone number where customers will be promoted to call so as to receive more information. This number will be specific to the magazine users. Based on the number of calls, the effectiveness of the promotional channel can be evaluated. The number of customers attending the park An increase in the number of tickets be sold Use of the television The performance of this promotional channel will be based on the number of calls to a specific telephone number and number of tickets being sold. Most of the sales promotion offers will be done through television and social media. Customers visiting the park will also be asked to indicate where they got information about the theme park from. Based on their response, the most popular communication channel will be identified The increase in the number of tickets sold Social media The social media sites customers will be asked to give a feedback by pressing the button â€Å"Like† on face book or twitter. The number of clicks will be used to evaluate the success of this communication method. References Aaker, D. 1998, Developing Business Strategies, 5th edition, Wiley, New York. Bowen. J. Chen. S. L 2001, â€Å"The relationship between customer loyalty and customer satisfaction†, International Journal of Contemporary Hospitality Management, vol.13 no.5, pp. 213-217. Belch, G. Belch, M. 2011, Advertising and Promotion: An Integrated Marketing  Communications Perspective, McGraw-Hill/Irwin. New York. Cateora, P., Gilly, M., Graham, J. 2010, International Marketing, McGraw- Hill/Irwin, New York. Kaser, K. 2012, Advertising and Sales Promotion, South-Western College Publishing. Australia. Kotler, P. Nancy, L. 2005, corporate social responsibility: doing the most good for your  company and your cause, John Wiley and Sons, Washington. Kotler, P. 2003, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to  Know, Wiley, New York. Kotler, P., Bowen, J., Makens, J. 1998, Marketing for hospitality and tourism , Prentice Hall, London, UK. Luna Park 2013, Luna park website. Web. Peter, J. P. Olson, J. C. 1998, Consumer Behavior and Marketing Strategy, McGraw- Hill, Boston. Pickton, D. Broderick, A. 2005, Integrated Marketing Communications, Prentice Hall, London, UK. Ries, A. Trout, J. 2000, Positioning: The Battle for Your Mind: How to Be Seen and  Heard in the Overcrowded Marketplace, McGraw hill, New York . Stammerjohan, C., Wood, C., Chang, Y., Thorson, E. 2005, an empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge. Journal of Advertising, 34 (4), 55–6. Tellis, J. 1998, Advertising and Sales Promotion Strategy, Addison- Wesley, Sydney, Australia. Water Park Gold Coast 2013, Water Park Gold Coast Website. Web.