12 Effective Ways To Expand Your Facebook Engagement - CoSchedule Blog

12 Effective Ways To Expand Your Facebook Engagement Blog In the social media world, every tiny detail matters for the overall big picture. Social media engagement is one of those things that cant be overlooked, especially on Facebook. Facebook is the highest used social media platform, so its no brainer that you want engagement there. Plus, with organic reach declining, you want to make sure every post counts. There are some commonly known tactics for  increasing Facebook engagement: Using  visuals Curating content Posting at the best times But what about the tactics we dont think about? The ones that arent so obvious? Lets take a look at some unique ways to boost your Facebook engagement. 12 Effective Ways To Expand Your Facebook EngagementThe Facebook Engagement Tactics You Need To Try 1. Share videos for 135% more reach Visuals are eye-catching when your audience is  scrolling through their news feed. It's been proven time and time again that visuals help improve engagement, but what about videos? Research shows that videos have a 135% greater organic reach compared to photos. That's a crazy high number. Not only does adding videos into your social media strategy increase engagement, but it's also SUPER easy to upload videos. No really...it's as simple as 1, 2, 3: Click  Photo/Video at the top of your News Feed or Timeline Choose a video Click Post Facebook will process your video for you and let you know when it's ready to view. While it's processing, you can click Edit  to add a title and add tags. We've  also launched our new Social Video feature. You can schedule, share, and manage all of your social media videos directly in . Let us do all the work for you! 2. Post standalone graphics to share quick tips Most of the images you're posting on Facebook have a link relating to the image. At , we do this on our own Facebook page. We post a graphic and then add a link to a blog post. But then we had to stop and ask ourselves, "Are all these links benefitting our audience?"  We tested this theory by posting standalone graphics. We wanted test whether posts without links received better reach than posts with links and to mix up the kind of content we're creating and sharing. The results were impeccable. A standalone graphic is an image that gives useful information on its own without needing a link back to something. For our standalone graphics, we give tidbits of information and quotes from well-known marketers. We found that these graphics resonated higher with our audience and had an increased engagement rate compared to our link posts. Create standalone graphic using these awesome tools: Canva  (free, paid) Photoshop (paid subscription) Piktochart  (free, paid) Visage  (free, paid) 3. Show your brand's personality Every piece of content you post on Facebook should portray your company's personality. The best way to showcase this is by sharing  team pictures of your office shenanigans. Let your audience know that you aren't a social media robot you're a real person. We've tried this on our own Facebook and the results were outstanding. Wishpond's data  showed that  photo posts get 120% more engagement than the average post, so imagine the potential of personality photos. Don't spam your audience with information about your product or service all the time. Believe it or not, your audience wants to get to know the faces behind the logo. Share photos of all the awesome things that happen in your office. Update your header photo to display your team. Ask your audience to help you settle an office debate. When responding to comments, use names and include yours. Recommended Reading: 10 Fundamental Ways To Boost Your Facebook Organic Reach 4. Use  Facebook Live for 3x longer viewing As we know now, posting videos on Facebook does in fact increase engagement. Something even more powerful than Facebook videos is *drum roll please* Facebook Live. Studies show that people spend 3x longer watching video which is live compared to video that's been pre-recorded. Use Facebook Live to share tips, give demos, or just to thank your audience. To get started with Facebook Live get out your mobile phone and: Go to your Facebook business profile and open up the status bar. Tap the Live icon, which is a red button shaped like a person. Allow  Facebook to access your camera and microphone. Describe your live video (optional) Press the blue Go Live icon. There is a way to use Facebook Live on your laptop or desktop. Although this is not for creating live videos from your computer's webcam. This will create a live video, streamed directly from your professional video equipment or encoding software. Here's a walkthrough from Mashable: If you want to shoot Facebook Live from your laptop or desktop: Click on Publishing Tools at the top of your Facebook page. Then click on Videos on the left menu. Then click on the +Live  button on the top right. Then copy the stream key from your video software into the window that appears. (Most of the time it will already be filled in.) Click the blue Go Live icon. Facebook Live videos get 3x longer views than pre-shot video.Recommended Reading: How To Do Facebook Video Marketing The Right Way 5. Create a Facebook User group for maximum engagement Does your audience have questions often? Do you have super fans? If so, creating a Facebook user group for your business might be beneficial. Let your audience know that you've created a Facebook user group. This way your most dedicated fans can join and discuss your product with other users. Make sure you are checking this group page on a regular basis. You can even treat the user group like a VIP club, where members get exclusive info on  features before they launch. Some ways you can connect with these users are: Get feedback on new features.  With Facebook groups, you can create polls directly within the group. Ask these users how they feel about a new product or what they would like to see next. Share your company's  achievements.  Remember, these are your super fans, and they care about the progress you're company has made. If your business wins an award, share a quick post in the user group. Answer questions. One of the main reasons for a Facebook user group is so these members can interact and ask questions about your product. Don't let your fans do all the talking. Jump in and share your insights. Join our user group! 6. Pin posts for higher visibility According to SumoMe, pinning content onto Twitter brings 5x more engagement. The same goes for Facebook. Wait, what? Yes, you can pin on Facebook! Pinning posts on Facebook will bring that post to the top of your page for however long you want it there. This way, that specific post will receive high visibility when viewers visit your Facebook page. To pin on Facebook, simply: Select the post you want pinned on your Facebook page. Click the drop down arrow at the top right corner of the post. Select Pin To Top. Tada! You have a pinned post. To unpin a post from your profile page, follow the same steps except this time you will select Unpin From Top. Try it out! Recommended Reading: How To Increase Visibility With Social Media Optimization 7. Create Facebook Ads for quick engagement Here are some shocking stats to take away from Zephoria. At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)- combined. That's a lot of users to keep track of. The best way to target the right audience for your business, is through Facebook ads. You have to spend money in order to make money. Facebook ads are a guaranteed way to reach more people and bring engagement to your page. To create Facebook ads: Decide which type of ad you want.  Choose from promoting your page, promoting a post, or promoting your sign up button. Choose your audience.  You can select your audience by location, age, gender, interests and more. Set your budget and schedule. Set a daily or lifetime budget and schedule how long you want it to run. Set your ad live.  Once you've narrowed down what type of ad, your target audience, and your budget. For more info, Kissmetrics has an awesome guide on Facebook ads to help get you started. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How To Build It) 8. Drive traffic from other social media sites Is your business on Twitter? How about LinkedIn? Maybe even Instagram? Chances are, your business is on more than one social channel. Use these sites as a gateway to bring your audience to your Facebook company page. For example, when your Twitter followers mention your company, you can occasionally respond back by encouraging them to check out your Facebook page. Remember not to respond to every mention this way so you don't come across as spammy. Only encourage your followers to check out your Facebook page if you truly think they would. 9. Add a CTA button to boost promotion Want to promote your website? Or a new video? Facebook provides several different Call-to-Action buttons you can add directly into your cover photo including: Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Bring your audience a step further by promoting your business in a different way; with the click of a button.  You'll also need an an awesome Facebook cover photo  for  your Call-to-Action button to  be  successful. To add a CTA button to your Facebook page: Go to your Page's cover photo and click + Add a Button. Choose your call-to-action, and enter the URL for your website. Click Create. Customizing a CTA button is a simple method to bring more traffic to where ever you need it. It also makes your Facebook page look more professional. Consider adding one to your business page. 10.  Create graphics for your profile that are branded + clear Your Facebook profile picture and cover photo show your audience what your company is all about. In order for you audience to engage with you, your Facebook page must be inviting. This means that you need to have a SUPER, AWESOME, FANTASTIC profile and cover photo. Okay...maybe not that extreme, but you should create graphics for your profile that are clearly unique to your brand. Post Planner  noticed your profile picture appears in: The news feed of your followers. Posts on your page's Timeline. Replies in comments. Comments posts you make on other pages while using your page. It's seen in many different places! So be sure to use your logo as your profile picture that is clear and sized correctly. For your cover photo choose a photo that: Showcases your personality. Promotes a new feature or product. Describes your product, like how the Kissmetrics cover photo does. Highlight upcoming events. Above all, have fun with your profile profile picture and cover photo! Be unique and stand out. On Facebook, be unique and stand out.11.  Participate in Facebook groups within your industry We've talked about creating a Facebook user group page for your own company, but what about participating in other groups? Participating in Facebook groups allows you provide helpful and informative advice or to start relevant discussions that can help generate interest in your brand. Search for other brands within your industry and see if they have a group page, then simply join it. Your primary reason to be in a group is to participate in other people’s discussions, not to start them. So answer, chime in and let the community guide the discussion. When participating, don’t shamelessly promote your content. Don’t just  share, but participate! Join several different groups that are relevant to your company or brand that you can participate in regularly. This will help get the word out about you from other members. 12. Create  an event via your Facebook page Creating and hosting events on Facebook is something that often gets forgotten about, but is great for engagement. Rather than just updating a post about an upcoming event, create a Facebook event for it. It's like being invited to an exclusive party, except everyone gets invited. Consider creating events that are hosted by your page, such as: A sale. An ongoing promotion. A special event. A new feature launch. Then, invite people who have liked your page to the event. The great thing about Facebook events is that, whether they are attending or just interested in the event, they will continue to receive information whenever you update the event page. BONUS: Their friends will be able to see if they are attending and may also be drawn to your page. Sprout Social  found  the 13 best ways to plan and organize a Facebook event:

Jim Henson

Jim Henson Jim Henson I was able to make many children happy during my lifetime. I had an interesting but short life and I would like to tell you about it.I was born in Stoneville, Mississippi on September 24, 1926. I only had one brother whose name is Paul Jr. I lived with my parents, my grandmother, and my brother. We were a middle lass family.At an early age I loved to draw. I was anxious to go to school like my brother did. I loved drawing birds when I looked outside in my front yard at the creek. My mother loved my drawings and was impressed with them. I also wanted to be on television. At Cub Scouts I made my first puppet show. I had a wonderful time doing it. I didn't realize that the puppet show at Cub Scouts would make my future.At sixteen I got a job at WTOP studios.Jim Henson Wooden Nickel

IT Industry Essay Example | Topics and Well Written Essays - 750 words

IT Industry - Essay Example The better they manage their asset the better they perform in the industry. We can rightly say that a healthy workforce leads to a healthy business. It's the policies in each organization which either makes them a favorite or not so sought after. However it is very necessary that each organization should carve out some policies for their employees so that they have a feeling that they are taken care of. There are many such organizations which have done this beautifully well and are now reaping the success. One such organization is IBM. Not only has this organization seen a tremendous growth but has also become one of the most sought after organizations for IT professionals all over the world. IBM is undoubtedly one of the most sought after organizations for IT professionals all over the world. Whichever country we may consider and ask its IT professionals the reply will most of the time lay in favor of IBM. What makes it so Is it just the brand name Or is there something more to it If it had been just the brand name then it would not have gone so far in becoming one of the most favored organizations to work with. There is definitely more to it. A very tempting area is the diversity of domains in which it works; there are a lot of options available for one, after he/she joins the organization. The list goes on like this; Aerospace and defense, Automotive, Banking, Chemicals and Petroleum, Consumer Products, Education, Electronics, Energy and Utilities, Financial Markets, healthcare, Insurance, Life Sciences, Media and entertainment, Retail, Telecommunications, Travel and Transportation, Wholesale Distribution, Cross-Industry. The women work force is also not left behind. We can say there is something for satisfying everybody's needs. The driving force for women to join IBM is the fact that its policies are very considerate towards working women who also have a family to take care of. The organization understands that there may be times when the lady of the house cannot move out; for those difficult days there is an option for work-from-home the working hours are also flexible. These are definitely a boon for people who have responsibilities in their personal lives. The organization also thinks about the health needs of its people and has a very well developed gymnasium in almost all the office premises. One indication of good policies is if we are able to find a good number of employees who are with the organization for a long time. This indicates that they are too satisfied to think of a change in their work environments. Having spoken to an employee who has been with the organization since long, got a view of an insider and why the attrition rate is lower than many of its competitors. When asked why does he work there This is what he has to say "They are one of the best pay masters, and then the opportunity to go onsite is very often." Who doesn't love to earn money After all most of us work for money; and that's what is common throughout the world, however with due respect to all those people who work as volunteers or with NGOs. When asked about the work culture He says it to be "Cool, though there is pressure at times but the work environment is fun to work in. then on days when he doesn't have too much of work at office; he can plan for

Essay 1 Example | Topics and Well Written Essays - 750 words - 19

1 - Essay Example This has frequently resulted to language barrier. I have ever wanted to be left alone. I had quit a number of problems that I had to solve. I had some exams ahead of me and my finances had drained. I decided to be serious and do the studies to make sure I pass the exams. I went into my room with the book, did my studies and revision. I recall this is the exam I highly improved. Music is one of my best in the literature field. When am stressed, bored, tired or even free I get myself either listening to music or singing some songs. Music resolves my moods and gives peace of mind. 2. Interpersonal skills are regarded as one of the essential skills in the modern society. Discuss how important it is to develop such skills and whether it is possible for people to be trained in this aspect. Interpersonal skills help in the interaction of one by one or even by groups. The skills bring people together as the individuals have the knowledge of how to relate and approach others. The skills generate courage to individuals to face others, drive away fear and create the societal cohesion need. Interpersonal skills induce team work as each party feels free when interacting with other parties. Leadership qualities are as well induced. It is possible to train people on interpersonal basis. The facilitator needs to just encourage group work and team work to the groups being trained. Out of class training as well helps people to mingle thus supporting the relationships among the individuals. The changes shall be seen in the cities of China. Technology diffuses to all States of the world. People are always ready for any unique change that benefits them. Ipods will make music portable and hence good. 1. I was visiting New York last week and noticed something I’d never thought I’d say about the city. Yes, nightlife is pretty much dead (and I’m in no way the first to notice that). But day life — that insane mishmash of yells, chatter, clatter, hustle and chutzpah that

Labeled behavior Essay Example for Free

Labeled behavior Essay After his release from Wiltwyck, Butch lived with his dad in a run-down tenement in the Bronx. Butch admired his father for his criminal exploits and his time imprison. Butch’s dad got drunk a lot and beat on Butch. Life degenerated into a nightmare and a series of tragedies for Butch. Rather than continue to live being beaten, Butch robbed a taxi driver at knife point and turned himself in to the police. The robbery was also part of his dream to become a real criminal. It was as if going to prison was the only future he could envision. Butch imploded from all the terrible forces within him, including his shattered home life and the terror of living by the code of the street. He became violently angry without provocation and acted as if he were mentally retarded. He claimed to hear voices and tried to choke another boy. Butch was sent to Bellevue Hospital for evaluation. The psychiatrist evaluating him found him seething with anger and ready to explode at any moment. Butch was also lonely and needed someone to love. Nevertheless, he was capable of explosive, homicidal behavior. He was labeled as having childhood schizophrenia, which psychiatrists at the time assigned to anyone hallucinating or claiming to hear voices. At age 14, Butch was sent to Rockland State Hospital. Butch became calmer there when he was removed from his parents’ troubles. A social worker discovered that his mother Marie was a prostitute and his father James, an alcoholic, was in the advanced stages of syphilis. The author speculates that congenital syphilis may have contributed to the family’s troubles. The psychiatrists at Rockland State Hospital diagnosed Butch as having childhood antisocial behavior marked by irritability, inattentiveness, and impulsivity. In adults, the syndrome is known as psychopathy or antisocial personality disorder. Discussion: (1) Heredity Study For the first time a family history of congenital syphilis is noticed. The disease attacks the brain. Personality changes are another symptom. There is no way to know whether or not Butch was suffering from congenital or contracted syphilis and its effects without blood tests on him and the other family members. From the family history, this is a distinct possibility even back to slavery days. (2) Differential Opportunity Theory People deprived of their basic needs such as food, water, shelter, safety, love, and self esteem will seek them any way they can get them. They may give up on their educational goals or not know about them. They fight because they know no other means of resolving conflict. After being beaten by his alcoholic father, Butch turned to crime to return to prison, a place where he would be safe, because he did not know how to escape legally. This theory fails to explain why other people in the same situation escape to live with other family members or turn to friends or some other source of safety other than commit a crime in order to return to prison. (3) Crime and Labeling Theory – Butch’s grandmother Frances has repeatedly told him he has the devil in him, like his father did. She really believed this. He is labeled at the Children’s Center when he begins to hear voices and hallucinate. He is sent to Wiltwyck, which is a residential treatment center for emotionally disturbed boys, and he is given that label. He is labeled as paranoid, aggressive, and prone to violence. Once these labels are attached by professional diagnosticians, it is difficult to remove them. The labels themselves cannot explain Butch’s actions or why he hears voices and hallucinates. The labels describe what Butch says is happening. Example of Behavior #3: Butch tries to sell 150 pornographic pictures and their negatives to Dave Hurwitz in his pawnshop, called â€Å"Dave’s Tailor Shop†, in Milwaukee. Butch stole the pictures from his employer, the Evans Color Lab, which saw no reason to report the crime. Hurwitz told Butch to come back tomorrow, and he would pay him $50 for the pictures. The next morning, Butch confronts Dave, who denies all knowledge of the pictures. Butch sees his photos behind the case register and reaches around to reclaim them. Hurwitz starts pushing him out of the shop. Everything in Butch’s life comes together. Here is a man calling him a liar, trying to hustle HIM, and insulting him. Since he was a boy, he had learned that disrespect was the worst thing a man could do to you. He had been taught to use physical violence to meat that threat. The thought running through Butch’s mind was, â€Å"He is disrespecting me. † Butch goes wild with rage and grabs the long hunting knife from the sheath on his back. He stabs Hurwitz six times and a customer, William Locke, six times before he leaves, almost running over a witness at the door. Butch turns himself in, confesses to the police, never requests a lawyer, and receives life in prison, returning to the only safe place he knows. Discussion: (1) Heredity Study – We do not know if Butch’s genetics predisposed him to crime. There are no blood studies confirming the hereditary syphilis. There are many people with genetic abnormalities who do not become criminal. It is obvious that Butch has now learned he is safe in prison, and that the security there fits his needs. If genetics were involved, Butch’s male ancestors should exhibit the same behavior. The theory is not testable here. There is no way to ask Butch why he feels this way. It also does not explain his uncontrollable rage when the pawnbroker tries to avoid paying him. (2) Differential Opportunity Theory – Butch has access both to a job and to illegal means of making a living. He stole from his employer and continued his life of crime despite the better example and the trade he learned. Not all people with a trade and a job take advantage of their employers, even if their family male role models are criminals. (3) Crime and Labeling Theory – By now, Butch has been labeled by professionals as a young sociopath. This describes behavior but cannot stop it or predict it. This is a circular path. A person who is labeled as a sociopath will behave as one and the label will be confirmed. Sometimes no other reasons are sought for criminal behavior. The adult Butch has received no therapy or other treatment for any of his labeled behavior.

Bad Odor and Bio-filtration Solutions

Bad Odor and Bio-filtration Solutions Mikhail Kachmazov UQ: How have microbes solved a local or global problem? The specific problem or issue: Sewage and industrial plants situated near residential areas can produce unpleasant odors making it difficult to live there. Explain the problem: The sewage plants near residential areas can be a subject to the social and environmental problems if these facilities produce unpleasant odors. The causes of the odors are generally the inorganic and volatile organic compounds which result from bio filtration and from the sewer of industrial waste. There are different types of volatile organic compounds that are emitted as a result of bio filtration like 2-butanone, ÃŽ ±-pinene, tetrachloroethylene, dimethyl disulfide, ÃŽ ²-pinene, limonene, phenol and benzoic acid. One of the main culprits for the bad odor are sulphur compounds which are relatively less in concentration but play significant role in odor causing factors.[5] Explain how science is helping, or has helped, to solve the problem: Bad odor from sewage water is a major environmental issue worldwide. Bad odor from sewage water is an indicator of possible health risk therefore governments spend a lot of money on treating the sewage water and unpleasant odor. Science has played a major role in solving this problem biologically as well as chemically. Following are several methods to treat sewage water and odor from this water. Bio filtration Thermal Oxidation Chemical Thermal oxidation burns the odor causing compounds directly or indirectly. Bio filtration on the other hand oxidizes the odor causing compounds by using microbes. Microbes like Pseudomonas Putida that are used in this technique have been significant in treating sewage water and bad odor in an efficient, safe and inexpensive way. [4] How it works: Bio-filtration is quite an innovative technology to control pollutants. It helps to eliminate malodorous gas emissions and volatile organic compounds (VOCs) of low concentrations. The most common design of a bio-filter is just an ordinary big box. Some of them can be very big, others can be quite small. A bio-filters main function is to bring microorganisms together with pollutants in an air stream. The bio-filter which has the breeding material for the microorganisms is placed inside the box. The â€Å"biofilm†, which is a layer of moisture where the microorganisms live, can be found around the particles of filter media. When the bio-filtration process takes place, the operators pump the polluted stream of air through the bio-filter, so that the filter media absorbs the pollutants. The bio-filter diffuses the contaminated gas and sends it onto the biofilm that absorbs it. The pollutants are then degraded by the microorganisms. The metabolic products of this process are carbon dioxide and water as well as the produced energy. The chemical formula of this process caused by oxidation is: Volatile Organic Pollutant + O2à ¯Ã†â€™Ã‚  CO2 + H2O + Heat + Microbial Biomass [3] Effectiveness of this technique: This technique is very efficient and it has plenty of advantages over the traditional methods of pollutants. First of all, one of the major conditions for traditional methods is high temperature, however when it comes to bio-filtration the technicians can use low temperatures, thus the whole process becomes cost effective, because there are no costs of combustion. Moreover it is safer than traditional methods because combustion is a dangerous process. Secondly, the maintenance cost of bio-filtration is much lower than traditional methods. According to a research conducted by Pinchin Environmental Group Canada, this technology is more than 95% efficient and environmentally friendly because the whole process can be done in an absolutely natural way. [1] Limitations of this technique: Even though this is an effective method it still has some limitations that restrict the implementation of this technique. First of all the bio-filtration is not able to remove all the organic substances from the water, for instance, those with low rates adsorption or degradation like chlorinated VOCs. Moreover this technique requires a large area to be installed in case it will need to treat a large amount of water. Finally, acclimation periods for populations of microbes may be as long as weeks or months, in particular for volatile organic compounds treatment. Applications of Bio-filtration: Even though the simple forms of bio-filters can be used by general public, the main uses are in the commercial areas. The following industries apply VOC: Chemical and petrochemical industry Synthetic resins Paint production Oil and gas industry Pharmaceutical industry Treatment of wastewater Remediation of Soil and Groundwater The following industries apply odor abatement applications: Treatment of sewage Slaughter houses Gelatin and glue plants Rendering Agricultural processing Tobacco, sugar and cocoa industry Fragrance and flavor Environmental, health and social impact: This technique is environmentally friendly because it does not damage the environment and it does not pollute the air or anything. It’s eco-friendly because the process is natural and does not harm the nature of the Earth, it is also been called a â€Å"green technology†. Moreover, it has positive health impact on the society, because the process of bio-filtration does not involve any chemical substances and does not produce any harmful chemical by-products. Basically, the only by-products of the process of oxidation used in bio-filtration are water and carbon dioxide, which makes this technology extremely clean and safe. Conclusion: To conclude I want to say that the bio-filtration process is an effective process that is used frequently nowadays. Even though it has its own limitations and disadvantages, still it is one of the most promising, environmentally friendly and efficient technologies, that combines both simplicity and effectiveness, therefore it is a viable alternative to traditional methods of sewage water treatment. Sources: Odour Complaints. Pinchin Environmental. N.p., n.d. Web. 08 Feb. 2014. http://www.pinchin.com/air/news/odour-complaints Pseudomonas Putida. Pseudomonas Putida. Kris Hamilton, n.d. Web. 06 Feb. 2014. http://web.mst.edu/~microbio/bio221_2007/P_putida.htm WHAT IS BIOFILTRATION? WHAT IS BIOFILTRATION? N.p., n.d. Web. 08 Feb. 2014. http://missmason230.tripod.com/ â€Å"Sewage and Wastewater Odor Control† by Dr. Giancarlo Riva, Ozono Elettronica Internazionale, Muggio, Italy Anthony Sacco, Spartan Environmental Technologies, Mentor, OH, USA  http://www.cwtozone.com/uploads/SalesDocs/Markets/Air%20Treatment/Papers/Technical%20Papers/Municipal-Odor-Control-Italy%20TP.pdf â€Å"Detection, Composition and Treatment of Volatile Organic Compounds from Waste Treatment Plants† by Xavier Font, Adriana Artola and Antoni Sà ¡nchez , Composting Research Group, Department of Chemical Engineering, Universitat Autà ²noma de Barcelona, 08193-Bellaterra (Cerdanyola del Vallà ¨s), Barcelona, Spain. http://www.mdpi.com/1424-8220/11/4/4043

Effective Classroom Management Essay

According to James H. Stronge in his book â€Å"Qualities of Effective Teachers†, some guiding principles in classroom management are the following: †¢Consistent, proactive discipline is the crux of effective classroom management. †¢Inside the classroom, we could always expect some disciplinary problems, but some teacher could immediately handle the said problems. Instead of formulating immediate medicine for the behavioral problems, the teacher should focus on how to prevent these predicaments to occur. As much as possible, lets avoid dilemmas because it’s too pathetic for us to cry over spilled milk. †¢Establish routines for all daily tasks and needs. †¢To avoid turmoil inside the classroom, the teacher must ascertain routines from the start of the class, up to the class dismissal. This could also help a lot in saving much time and effort because their work is already in routine. †¢Orchestrate smooth transitions and continuity of momentum throughout the day. †¢As much as possible, the teacher must avoid dull moments inside the classroom to motivate the students to always pay attention to the speaker. The teacher must scheme smooth transitions of activities inside and outside the classroom throughout the day. †¢Strike a balance variety and challenge in students’ activities in the classroom. †¢There should be a variation of activities inside the classroom to avoid the students and even the teacher from being bored. †¢As classroom manager, be aware of all actions and activities in the classroom. †¢Even if the teacher is not around, she is still responsible for the students. That is why she must know the things that are happening inside the classroom and what her students are up to. †¢Resolve minor inattention and disruption before they became major disruptions. †¢Disruptions seem to be part in every classroom and in every lesson. No matter how big or small the hitch is, it could still give so much distraction not only to the teacher, but foremost to the students. That is why, if the disruption is still controllable, the teacher must try to stop it before it becomes too late for her to control the situation, and worse, it could spoil the whole transition of the lesson inside the classroom. †¢Reinforce positive behavior. †¢To motivate the students to always do the good and right thing, the teacher should always pay even the simplest compliments in her students’ actions especially to the appreciating ones. †¢Treat minor disturbances calmly. †¢If a simple rising of the voice could control the simple problem, then do it. There’s no need for you to be hysterical and over-react on something that’s just under control. †¢Work out a physical arrangement of chairs that facilitates an interactive teaching-learning process. †¢Some teachers change seating arrangement quarterly. This is to enhance interactions between the teachers and students. †¢Make good use of every instructional moment. Minimize discipline time to maximize instructional time.

Requiment Essay

Healthcare United aims to be the number one provider of Healthcare professionals in Australia. Healthcare United is an organisation that currently employs 1,500 Healthcare professionals with two sites, in Victoria and NSW and seeks to expand its operations and open another office in Hobart. As an organisation our vision is to provide: The best qualified and trained human resources available for clients. Up-to-date technology in all services for both clients and staffs. Innovative best practices and procedures from both inside and outside the organisation. Best facilities and procedures in a competitive environment. To address the future needs of organisation, Healthcare United aims to recruit a future 500 or the best possible healthcare professionals available, in three stages, over the next five years. 2. Executive Summary Healthcare United is a healthcare provider and currently employs 1,500 Healthcare professionals with two sites, in Victoria and NSW. They recently developed a new strategic plan that involves opening another office at Hobart. Part of their HR plan is to employ 500 workers in three stages. An analysis and review of Healthcare United’s 2000 and newly developed 2010 policies and procedures for recruitment and selection have been conducted in this report. Conclusions have been made from the comparison between the 2000 Healthcare United recruitment and selection guidelines and the newly developed 2010 Healthcare United recruitment and selection policy and relevant legislation. Recommendations have been made for the changes necessary to improve procedures and the overall process of Healthcare United’s recruitment and selection policies and procedures, based on current research. 3. Purpose of Report The purpose of this report is to review analysis and compare Healthcare United recruitment and selection policies and procedures for the year 2000 and 2010 for the following 5 key areas: Timeframes Personnel involved Documentation Training Monitoring and evaluation Conclusions have been made from the comparison between the 2000 and the newly developed 2010 recruitment and selection policies and procedures. Recommendations have been made for changes to the 2010 policies and procedures to improve the newly developed recruitment and selection policies and procedures at Healthcare United. 4. Analysis and Review: Healthcare United 2000 and 2010 Recruitment and Selection Policies and Procedures The following is the analysis and review of 2000 and 2010 recruitment and selection policies and procedures: Key Area 2000 2010 Timeframe The whole selection process from: analyse the vacant position position description lodge an advertisement short-list applicants interview preparation interview applicants reference checks Total: 35 to 51 days The whole selection process from: analyse the vacant position position description lodge an advertisement short-list applicants interview preparation interview applicants reference checks Total: 14 to 21 days maximum. Personnel Involved HR department will assume major responsibility for the recruitment and selection of staff, the training of required personnel and supporting documentation. Managers will support the managers in role. Managers will assume major responsibility for the recruitment and selection of staff, the training of required personnel and supporting documentation. HR department will support the managers in role. Documentation All vacant and new positions will be advertised internally and externally for ten working days unless special exemptions apply and be advertised online and in leading national newspaper. All positions must first be advertised internally for a minimum of ten working days in the HU newsletter before being advertised externally for a period of ten working days. Training HR department will hold the training for all new employees. Manager will hold the training for all new employees. Monitoring and Evaluation HR department will monitor and evaluate each new employee about their work performance. Managers will monitor and evaluate each new employee and report it to HR department about their work performance. It can be noted from both the 2000 and 2010 Healthcare United’s recruitment and selection policy and procedures make no reference to all relevant legislation for the recruitment and selection processes. However 2010 policy and procedures briefly mention that Healthcare United is an equal employment opportunity (EEO) employer. 5. Conclusions and Recommendations 5. 1 Conclusions It can be concluded from the analysis and review of 2000 ; 2010 Healthcare United policies and procedures for recruitment and selection processes that 2010 policies and procedures are superior to those of 2000 in all key areas in term of efficiency and effectiveness of the recruitment and selection processes. For example, 2010 policy and procedure envisage a timeframe of maximum 3 weeks which is for efficient in selecting the best candidate when compared to the 2000 policy and procedures which specify selection processes requiring 35-51 days. Also, 2000 policy and procedure require participant of a large number of HR personnel when compare to 2010 where only the department managers are principally involved with the HR a support role only at all stages of recruitment and selection processes. 5. 2 Recommendations It is recommended that the newly develop 2010 policies and procedures for recruitment and selection should be adopted by Healthcare United for its recruitment and selection processes for future employment needs. However, the 2010 policies and procedures should include the provisions of legislative Acts, such as Anti- discrimination and the latest individual relation laws and regulations in addition to the EEO laws already included for the recruitment and selection processes.

Parenthood is to give up yourself Essay

Parenthood is to give up yourself Essay Parenthood is to give up yourself Essay Parenthood is to give up yourself Money provides power, freedom and choices for individuals who work hard, focus and spend almost all their time working and socializing with their business partners. Where and how they want to live is up to them if they have good financial resources. Aside from the cost of basic needs such as food and shelter, the amount of money that a person needs is determined by what kind of life they want to live. Very wealthy individuals can play by their own rules and not the rules of others; they can manipulate people, markets and governments to gain high profits and increase their status. On the other hand, money might be a nightmare for many children whose self-centered and neglectful parents just seek higher status and wealth. Material possessions such as an expensive house, a brand new automobile and a place on Forbes rich list are more important to them than childcare. Maybe their children are disappointed with them because they value wealth over wellbeing. Money and status are importan t to support a family but they should not be the highest priority. Prioritizing time to build a strong relationship with your kids will allow them to grow healthy and happy. Strong family support gives them better chances to thrive than others who are psychologically affected by their parents’ absence. According to clinical and developmental psychologist Diana Baumrind, parenting styles can be divided into four groups. Authoritarian parents are those who control, and are over strict and unresponsive. In opposition, permissive parents are those who allow their child to do whatever they want. Authoritative parents are those who are firm, but warm at the same time. Finally, uninvolved parents are irresponsible and neglectful parents. They demand nothing because they do not care about their children. 1 Among the four styles, the uninvolved parenting style is the one, which leads children to feel overwhelmed, and it puts their well-being at risk by failing to give a proper example. This is the result of a lack of care and interest because everything unrelated to an uninvolved parent’s family is more important than the healthy development of their child. When I became father, by â€Å"accident†, it took me one second to realize that my whole life was going to change instantly. Being a parent made me vulnerable and responsible in ways I had not been before. It has challenged me as never before and it took my time and attention away from other things, including myself. I always worked hard, both before and after my daughter was born, to provide a healthy life for her. This is still going on in the same way after 5 years. However, some parents take too much time to realize their new responsibility to their kids. Some never realize this responsibility. It seems to me they are trapped in a materialistic, profit driven world of consumerism which wants them to remain in the capitalist market. My recommendation to them is to keep a Post-it on their laptop with two helpful reminders: the first one being; â€Å"If You Don’t Prioritize Your Life, Someone Else Will† by Mahatma Gandhi, and the second one being; â€Å"If you are constantly running, you are handing your child`s heart and time over to someone who does not know or care about your child as much as you do†2 by Dr. Kevin Leman. Think about it! When a parent is handing their child over to anyone else, for example a daycare, they are missing many opportunities to â€Å"imprint positive values on your child`s character†3. A daycare provides a safe place to play and a good place for social interaction. It also provides a basis for education. However, daycare workers cannot do the most important: nurture a lifetime relationship between irresponsible parents and their children. Well, they might ask me why I drop my daughter off at the daycare all morning, and I might say, â€Å"I do the same as you but in a different way. I provide care before and after work as well as during the weekend. What

Promotional Strategy For The New Water Based Theme Park In Darling Harbor

Promotional Strategy For The New Water Based Theme Park In Darling Harbor Introduction and description of the enterprise Darling harbour is one of the recreational sites in Sydney, Australia. There are numerous entertainment and recreations sites at the centre. The main attractions of the harbour are Chinese’s Friendship Garden, Cockle Bay Wharf, IMAX Theatre, aquariums, exhibition centre, shopping centres and museum. The Sydney Harbour Foreshore Authority (SHFA) has established an ultra modern water based theme park.Advertising We will write a custom report sample on Promotional Strategy For The New Water Based Theme Park In Darling Harbor specifically for you for only $16.05 $11/page Learn More The park will offer entertainment for adults, teenagers and children. The main attraction for the theme parks will be water rides, travelling shows, great sceneries, food services, roll coasters; train rides fireworks, acrobatics, casinos and other forms of amusements. The theme park is about to open and there is need to carry out a successful promotional campaign so as to attract tourists in Austria as well as from other parts of the world. This paper outlines the promotional strategies for the theme park. Theme park mission statement The mission statement for this theme park is â€Å"to provide high quality amusement, fun and entertainment to all our esteemed customers in Australia and the world in general† Theme park core values The main core values of the water world theme park are; Customer focus: all products and services will focus on customers and satisfy their need. The theme park will provide High quality services and products. Good corporate culture: the theme park promotes teamwork among all stakeholders and employees satisfaction Safety and enthusiasm: the employees will ensure that the rides and other activities are safe. The ground will also be secured to ensure that there are no loss of property Compassion and honesty Theme park objectives To provide high quality services and amuseme nt to the local and international tourists To be a major tourist attraction in Australia To earn profits and gain at least 20% of the target market The promotional campaigns will promote the values, objectives and mission of the theme park (Aaker, 1998). All the promotional messages will be formulated so as to transmit the core values and mission of the park. Target market analysis and segmentation The main customers for the theme park will be from the local and the international community. In order to identify the target market, the main customers were identified and segmented appropriately (Cateora, Gilly Graham, 2010). The main segmentation was based on:Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nationality Age Income Age: This is the most important classification. Based on age, the market can be subdivided into, children, teenagers, adults and elderly. The promotion al messages will be formulated so as to target the different groups. For the children, the promotion messages will be formulated so as to enlighten the parent as they are the decision makers and also the financiers. The theme park will be marketed as the best destination for kids to have fun and as well as their parents. Nationality: Based on this segmentation, there are two main types of customers; the local tourists who come from Australia and the international tourists who arrive from other countries. The two target markets have different cultures, language, norms, values and other characteristics and the promotion messages must be formulated so as to target them differently. Income: The theme park market will also be segmented based on income. The accommodation, rides, shops will be arranged so as to target different customers. For example, the hotel suites will be marketed such that there are luxurious suits for high income earners and the middle class suites for low income ear ners. Both international and local customers can be segmented as high, medium and low income earners. Competitor analysis The water based theme park has many competitors located in Australia and internationally. A competitor’s analysis was carried out and it involved competitor identification, laying out the main objectives of the competitors, determining their competitive advantages and outlining their promotional strategies (Tellis, 1998). Competitor identification: There are other theme parks in the same area as well as other businesses operating in the same region which offer similar services. These include: DreamWorld, Luna Park, Adventure World, White Water World, Sea World Gold Coast, Wanner Bro Movie World and Mack Water Coaster Track. These parks offer services that are closely related to the water based theme park be opened. Competitor objectives: Sydney Australia is one of the most competitive markets. The many competitors in the tourism business and their main obj ectives are: to maximize on their profits, increases their share in the market, to attract more customers and to develop new innovative amusement for the whole family.Advertising We will write a custom report sample on Promotional Strategy For The New Water Based Theme Park In Darling Harbor specifically for you for only $16.05 $11/page Learn More Promotional methods: most of the competitors in this market use print media, televisions, and advertisements in their websites as the primary promotional methods. A Strength Weakness, Opportunities and Threat analysis was carried out so as to evaluate the competitive advantages of the competitors. These were compared with the water based theme park being marketed (Pickton Broderick, 2005). The resulting SWOT analysis matrix is shown in the table 1 below COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Luna park Has amusements for the whole family Well established Has been in the business for a long period Has been used severally to film movies Very many rides such as tango train, wild mouse, flying saucer, spider among others (Luna Park 2013). The park has been closing and reopening very many times due to accidents (ghost train fire which killed 7 people ) , The park has also been closed by government due to safety issues There are pollution complains Mostly marketed as a kids destination Large Australian market Growing need for whole family amusement Possibility of another movie be filmed there Competition from other theme parks Government regulations Safety issues Environmental pollution concerns Water park Gold coast Over 15 years experience Good marketing strategies Good location(next to waner bros) Attracts both kids and grown ups Very many amusements and services such as surf rider, mammoth falls, Black hole, kamikaze among others (Water Park Gold Coast, 2013) Not many tourist attractions other than rides. tourist queue waiting for amusements Dirty facilities large Australian market Large foreign market Other competitors Safety issues New water based theme park Adequate facilities Safety and security are guaranteed The park will attract all age groups Quality services at affordable costs Other entertainment such as casinos, food, guest rooms and exhibition centre The marketing and promotional strategy will be unique. Lack of experience The park is new and not widely known There is a large local market The new services and equipment will attract many fans There is a large international market The already existing theme parks pose significant challenge to the new firm. Threat of other new theme parks be developed Identification of the competitive advantages From the SWOT analysis carried out, the main competitive advantages of the new water based theme park being established are: Safety and security: In the past, theme parks have bee faced with issues of security and lack of safety. The new theme park will position itself as having very safe and secu re amusement services. Quality: The qualities of the equipments at all the current theme park are old and dirty. The new theme park on the other hand has new equipments which are in line with modern theme parks. Wholesome entertainment: Most of the theme packs either target children or adults. The current water based theme park will target tourists from the entire divide. In addition, the theme park will have guest’s room, shops, food, casinos so as to attract more tourists. Market leader in pricing: In the short run, the park will offer services at a discounted rate so as to attract customers. The park will also strive to be a market leader in pricing and will charge lowest for their quality services (Ries Trout, 2000).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Selections and Description of the Promotional Strategy There are different promotional strategies that can be used to market the new theme. The promotional strategy selected was based on the following factors (Kotler, 2003): Ability to reach the target market Visibility of the message Cost of the promotional strategy The target audience The main methods that will be used to promote the park are: Advertising: Advertisement creates awareness among local and foreign companies. Various advertisement messages will be prepared and sent through the different channels of communication. Sales promotions: Various sales promotions strategies will be used to market the new theme park (Kotler et al., 1998). These include: Free services: In order to penetrate the market, the park will offer free rides for everyone who has booked the tickets. All children who have booked tickets will be entitled to extra rides and this will motivate their parents to pay for them. This will be done for the first four months. Discounts: Frequent customers will be given a 20% discount so as to motivate them to keep coming. Any customer who comes to the park more than two times will be awarded this discount (Bowen Chen, 2001). Offering gifts: The visitors of the theme park will participate in a lottery so that they can win various prices such as free shirts, free rides, free accommodation for the family and other amusements. Public relations activities Public relation is one of the most important methods of linking the park with the community. In the recent past, most theme parks have been criticised as being dirty and causing pollution (Kotler Nancy, 2005). In line with this, the new theme park will participate in community clean up activities; carry out campaigns on pollution prevention and environmental protection (Stammerjohan et al., 2005). Communication Mix For this promotion, integrated marketing communication will be used. Traditional methods of marketing have been criticized as not be able to measure the impacts that the promotion strategies have (Kaser, 2012). Due to the large promotional information reaching the customers, it is necessary to use the right channels and also measure the impacts of the communication strategy (Pickton Broderick 2005). The main communication channels for all sales promotions and advertising strategies are outlined below: Use of magazines: Magazines promoting tourism will be used to market the new theme parks. These magazines are usually read by many tourists where they get the information about the new theme park (Belch Belch, 2011). Use of mass media: The new theme park will be marketed on the national television and this has the ability to reach million of viewers. The problem with this method is that it is hard to determine whether the message have impacts on customers. Use of social media: Social media sites such as face book and twitter will be used to advertise the new theme park. Most of the teenagers and middle aged peo ple mostly use the social media sites and this is an appropriate media to target this group. The use of this media will also allow the park to get feedback information about their services. Evaluation method For the marketing strategies to be effective, it is imperative that they are evaluated to ensure that they reach the target market and also achieve the marketing objectives of the park (Peter Olson, 1998). The main evaluation strategies used are tabulated below: PROMOTIONAL STRATEGY EVALUATION METHODS Use of magazines The magazine will have a hotline telephone number where customers will be promoted to call so as to receive more information. This number will be specific to the magazine users. Based on the number of calls, the effectiveness of the promotional channel can be evaluated. The number of customers attending the park An increase in the number of tickets be sold Use of the television The performance of this promotional channel will be based on the number of calls to a specific telephone number and number of tickets being sold. Most of the sales promotion offers will be done through television and social media. Customers visiting the park will also be asked to indicate where they got information about the theme park from. Based on their response, the most popular communication channel will be identified The increase in the number of tickets sold Social media The social media sites customers will be asked to give a feedback by pressing the button â€Å"Like† on face book or twitter. The number of clicks will be used to evaluate the success of this communication method. References Aaker, D. 1998, Developing Business Strategies, 5th edition, Wiley, New York. Bowen. J. Chen. S. L 2001, â€Å"The relationship between customer loyalty and customer satisfaction†, International Journal of Contemporary Hospitality Management, vol.13 no.5, pp. 213-217. Belch, G. Belch, M. 2011, Advertising and Promotion: An Integrated Marketing  Communications Perspective, McGraw-Hill/Irwin. New York. Cateora, P., Gilly, M., Graham, J. 2010, International Marketing, McGraw- Hill/Irwin, New York. Kaser, K. 2012, Advertising and Sales Promotion, South-Western College Publishing. Australia. Kotler, P. Nancy, L. 2005, corporate social responsibility: doing the most good for your  company and your cause, John Wiley and Sons, Washington. Kotler, P. 2003, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to  Know, Wiley, New York. Kotler, P., Bowen, J., Makens, J. 1998, Marketing for hospitality and tourism , Prentice Hall, London, UK. Luna Park 2013, Luna park website. Web. Peter, J. P. Olson, J. C. 1998, Consumer Behavior and Marketing Strategy, McGraw- Hill, Boston. Pickton, D. Broderick, A. 2005, Integrated Marketing Communications, Prentice Hall, London, UK. Ries, A. Trout, J. 2000, Positioning: The Battle for Your Mind: How to Be Seen and  Heard in the Overcrowded Marketplace, McGraw hill, New York . Stammerjohan, C., Wood, C., Chang, Y., Thorson, E. 2005, an empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge. Journal of Advertising, 34 (4), 55–6. Tellis, J. 1998, Advertising and Sales Promotion Strategy, Addison- Wesley, Sydney, Australia. Water Park Gold Coast 2013, Water Park Gold Coast Website. Web.

Social Policy The modern era Essay Example | Topics and Well Written Essays - 2000 words

Social Policy The modern era - Essay Example This will entail use of the functionalist approach which views social welfare development as a response to emerging needs and the conflict approach that views the development as a result of labour movements. First, a brief history of social welfare will be given in order to understand origins and the workings of the old Elizabethan poor law which is the basis of welfare state in Britain. Next, the 19th and 20th century approaches to provision of poverty and public health will be outlined. This is to provide an illustration of early welfare provision and the key themes which have dominated this field for decades. The effect of political, economic and social influences on government intervention will be discussed especially the influence of industrial revolution on society and resulting social problems. The role of the liberal party which came into power in 1906 and labour movements in extending welfare provision will be explained. The effect of the great depression on welfare provisio n is also of great importance to understanding the increased state intervention during inter-war years. Lastly, a summary of the main points discussed will be given. In order to understand the development of the social welfare in Britain it is essential to understand its history. Much of Britain’s welfare policies emanated from the Elizabethan Poor Law of 1601. It established parishes which were responsible for providing relief for the poor (Alcock, Erskine & May, 2003). It also established workhouses where those in need could be assisted and work in return. One could only get relief at his parish of birth and it mostly targeted men as women and children were regarded as dependents. According to Ritter (1986) the workhouses were meant to reduce the eligibility of men to social welfare provision by limiting relief to those in workhouses although out-relief was still being offered to the poor. This was also the origin of the dreaded term ‘pauperism.’ Those receivin g relief were stigmatised and viewed as lazy members of the society who did not want to work (Dean, 2006). As revealed by poverty surveys, the Elizabethan Poor law did not alleviate poverty and was repealed in 1834. The Pre-war social welfare in Britain was dominated by the laissez-faire ideology and according to Walsh, Stephens and Moore (2000) increased state intervention in welfare provision. One of the factors attributed to this is the efficiency of the German welfare system in promoting economic competitiveness that prompted many nations to emulate the system (Dean, 2006). Thane (1996; 2011) argues that it was the industrial revolution in Britain in 18th century continuing into the 20th century that sparked reforms in welfare provision before WWI. The role of the liberal party which came into power in 1906 cannot be overemphasised as well as the philosophy of social liberalism prevalent at the time. Industrial revolution began in the 18th century and with it brought many econom ic and social changes that influenced the development of social welfare in Britain (Walsh et al. 2000). Before then, Britain was an agricultural country but thereafter transformed into a factory-based economy. The domestic system had been the prevalent system in 18th century and workers worked at own homes producing food for subsistence. They could work at their own pace and control their working conditions but due to industrialisation this system was replaced by the factory

Text and Image in Landscape Painting Essay Example | Topics and Well Written Essays - 2250 words

Text and Image in Landscape Painting - Essay Example The essay "Text and Image in Landscape Painting" discovers the nature of painting and analyzes text and image in landscape painting. This silk panel is filled with intricate detail, while it retains the impressionistic character of Chinese silk paintings. The brush techniques used allow the deposit of varying amounts of ink from different parts of the brush. The technique took many years of practice to perfect, especially in consideration of the medium and the canvas: ink from solid sticks and silk. The brushes were very soft and it was difficult to learn to control them. One can imagine that many many practice paintings were done before the various techniques were mastered. Chinese silk painting is not an art one can master overnight. It is easy to believe that the artists of the day, including Guo Xi, did extensive travel in order to investigate all the various landscapes around, and then, having once chosen one to paint, spent hours, or even days, contemplating the scene they were going to paint. It is obvious at close inspection that there are many layers to this painting, and knowing the characteristics of the block ink, it had to be done slowly, a little at a time. We can imagine that the artist applied layer after layer of almost transparent ink before daring to add any details with a drier brush. Guo Xi’s document begins with an appreciation of what such paintings can do for busy men, especially rulers and others with heavy responsibility. He also talks about the responsibility of the artist.